Director, Brand Partnerships

Gondola; Orlando (FL); In loco; USD 120.000 - 180.000; Tempo pieno

Descrizione del lavoro

UCF Athletics seeks a Director of Brand Partnerships to lead revenue-generating and brand-enhancing initiatives across Corporate Sales, Naming Rights, NIL, Licensing and Merchandising. This role ensures the university’s brand integrity across licensing platforms and retail partnerships.

You will collaborate with senior leaders to develop opportunities, manage key partners like UCFAA and Fanatics, and drive licensing strategies to expand retail presence nationwide.

Competenze

• Bachelor's degree in an appropriate area of specialization (required).
• Master's degree in an appropriate area of specialization (preferred).
• Four years of relevant experience for a bachelor's degree; two years for a master's degree.

Mansioni

• Collaborate with senior leaders on revenue-generating and brand enhancement opportunities.
• Research NIL best practices in brand marketing, sales and partnerships for student-athletes.
• Identify and cultivate opportunities to increase revenue streams.
• Manage relationships with UCFAA corporate naming rights partners.
• Coordinate annual reviews and events to grow partnerships and brand exposure.
• Interact with PlayFly, on-campus retailers and licensing partners to boost campus exposure.
• Develop licensing strategies to drive consumer retail purchases and expand the university’s retail presence.

Conoscenze

Leadership

Interpersonal skills

Organizational abilities

Formazione

Bachelor's degree in an appropriate area of specialization

Master's degree in an appropriate area of specialization

Descrizione del lavoro

Director, Brand Partnerships

Posted on 11/7/2025 • Full-time

Job Description

Under the direction the Senior Executive Associate A.D. / Chief Revenue Officer, this position actively contributes to the development and implementation of revenue generating opportunities within Athletics, with emphasis in the areas of Corporate Sales, Naming Rights, NIL, Licensing/Merchandising and related. In addition, collaborating with appropriate Athletics and campus units, position also serves to ensure the integrity of UCF Athletics brand across licensing and merchandising platforms.

Responsibilities include but are not limited to:

• Collaborate with the Chief Revenue Officer and Chief Brand Officer on innovative, creative revenue generating and brand enhancement opportunities towards greater organizational exposure, brand affinity, and revenue streams
• Research current best practices and explore emerging opportunities related to Name, Image & Likeness (NIL), to include brand marketing, sales and partnerships, merchandising, and additional opportunities as they emerge in the NIL space for UCF student-athletes
• Identify, research and cultivate opportunities towards increased revenue streams
• Actively manage and enhance relationships with assigned UCFAA corporate naming rights partners
• Coordinate annual reviews and strategic events that grow relationships with UCFAA corporate naming rights partners
• Interact with UCFAA’s multimedia partner (PlayFly), on-campus retail partners and other related campus entities to develop positive brand exposure for the university
• Execute various national, regional and local licensing marketing strategies to drive more consumer retail purchases. (i.e. new uniforms, Space Game, Homecoming, vault logos etc.)
• Actively manage the relationship with Fanatics, Athletics’ contracted online and in-venue retail partner
• Coordinate with University’s licensing team and Collegiate Licensing Company (CLC), Athletics’ licensing agent
• Strategically analyze and investigate key product categories and retail channels to ensure program is continually exhibiting best practices while taking advantage of evolving trends that can be maximized to benefit the university
• Develop and maintain relationships with UCF licensees, manufacturers and licensed retail vendors with the goal of broadening UCF’s presence in the retail marketplace and generating additional revenue through licensing royalties
• Other duties as assigned

Minimum Qualifications:

• Bachelor's degree in an appropriate area of specialization and four (4) years of appropriate experience
• master's degree in an appropriate area of specialization and two (2) years appropriate experience

Preferred Qualifications:

• Strong leadership and interpersonal skills
• Excellent organizational abilities

Due to the nature/scope of Athletics and Athletics events, position may require work during evenings, weekends, and holidays, as well as the ability to stand / walk for extended periods of time.

As a staff member of UCF Athletics, the selected candidate will be a person of integrity and character who shares a commitment for knowing and complying with NCAA, Conference, and institutional rules as they apply to the UCF Athletics program.

LocationOn-siteOrlando, FloridaPayPay not disclosed