Director, Brand Media

levistraussandco; San Francisco (CA); Hybrid; USD 167,000 - 245,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid leave

Product discounts

Hybrid work schedule

Job summary

Levi Strauss & Co. in San Francisco seeks a Director of Brand Media to lead global media strategy, planning, and execution across traditional and digital channels, shaping brand perception and long-term equity for the brand.

Reporting to the Senior Director, Digital Marketing, this leader will own US brand media strategy while helping establish global frameworks, share cross-market learnings, drive cost efficiencies, and ensure brand cohesion across international markets.

Qualifications

Responsibilities

• Media Strategy: Architecture of holistic, multi-channel strategies across TV, OOH, print, radio and digital (CTV, paid social, online video, digital audio, display)
• Agency & Partner Management: Lead relationships with global media agencies, publisher partners, and technology platforms to negotiate and optimize investment value
• Budget Oversight & Allocation: Manage multi-million dollar annual brand media budgets with dynamic allocations across channels
• Measurement & Attribution: Work with Analytics on MMM, Brand Lift Studies, and attribution to quantify ROI
• Integrated Planning: Collaborate with Brand Strategy, Creative, Social, PR, and Performance Marketing for unified campaigns
• Emerging Media Innovation: Identify and scale new ad formats and partnerships to stay ahead of market trends
• Leadership & Talent Development: Mentor a high-performing media team with a culture of innovation and rigour

Job description

Calling all originals: At Levi Strauss & Co., you can be yourself - and be part of something bigger. We're a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit - and your future.

The Director of Brand Media will lead the overarching media strategy, planning, and execution designed to build global brand awareness, shape brand perception, and drive long-term business equity. This leader will sit at the intersection of creative storytelling, data-driven channel strategy, and high-impact media execution, overseeing all paid media initiatives across upper- and mid-funnel touch points.

Reporting to Senior Director, Digital Marketing, this role will directly own US brand media strategy while serving as a strategic global leader. In this dual role, you will drive domestic campaign performance while establishing global frameworks, sharing cross-market learnings, driving cost efficiencies, and ensuring brand cohesion across international markets.

About the Job

Key Responsibilities

• Media Strategy: Architect holistic, multi-channel brand media strategies across traditional (TV, OOH, print, radio) and digital channels (CTV, paid social, online video, digital audio, and high-impact display).
• Agency & Partner Management: Lead relationships with global media agencies, publisher partners, and technology platforms to drive negotiation, maximize investment value, and ensure operational excellence.
• Budget Oversight & Allocation: Manage multi-million dollar annual brand media budgets, optimizing spend dynamic allocations across channels to reach brand targets efficiently.
• Measurement & Attribution: Partner with Marketing Analytics to build robust brand attribution models, Brand Lift Studies (BLS), Media Mix Modeling (MMM), and incrementality frameworks to quantify upper-funnel ROI.
• Integrated Planning: Collaborate closely with Brand Strategy, Creative, Social, PR, and Performance Marketing teams to deliver unified campaign ecosystems that move consumers seamlessly from awareness to conversion.
• Emerging Media Innovation: Identify, pilot, and scale innovative ad formats, emerging platforms, and novel partnerships to keep the brand ahead of market trends.
• Leadership & Talent Development: Mentor and manage a high-performing team, building a culture of media innovation and data rigour.

About You

Qualifications & Experience

• Experience: 8+ years of progressive media strategy and execution experience (in-house brand side or agency lead), with at least 3+ years in a senior leadership role.
• Track Record: Proven success leading large-scale, integrated brand media campaigns with multi million dollar budgets
• Channel Expertise: Deep familiarity with both traditional brand channels (Broadcast TV, Premium OOH) and modern digital brand channels (CTV, Programmatic, Paid Social, Creator/Influencer Media).
• Analytics: Hands-on experience working with Media Mix Models (MMM), Brand Health Tracking, Multi-Touch Attribution (MTA), and A/B testing methodologies.
• Leadership: Exceptional cross-functional collaboration skills, executive presence, and agency-management experience.

This is a hybrid work schedule based in our San Francisco, CA headquarters. You will be expected in office 3 days per week typically Tuesday-Thursday. Note, time in office can vary depending on business needs.

The expected starting salary range for this role is $167,300 - $245,400 per year . We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and business needs.

Levi Strauss & Co. offers a total rewards package that includes base pay, incentive plans, 401(k) matching, paid leave, health insurance, product discounts, and more designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life.

Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request. Read more about our benefits here .

LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.

Applicants must be legally authorized to work in the United States at the time of hire and must not require current or future employment visa sponsorship. The company does not participate in the H-1B cap lottery or sponsor initial employment visas. Candidates with an existing H-1B visa that is eligible for transfer may be considered.

#LI-Hybrid

EOE M/F/Disability/Vets

LOCATION

San Francisco, CA, USA

FULL TIME/PART TIME

Full time

FILL DATE

This position is expected to be filled by 12/21/2