Director, Global Brand Media

levistraussandco; San Francisco (CA); Hybrid; USD 167,000 - 245,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid leave

Product discounts

Hybrid work schedule

Job summary

Levi Strauss & Co. in San Francisco seeks a Director of Brand Media to lead global media strategy, planning, and execution across traditional and digital channels, shaping brand perception and long-term equity for the brand.

Reporting to the Senior Director, Digital Marketing, this leader will own US brand media strategy while helping establish global frameworks, share cross-market learnings, drive cost efficiencies, and ensure brand cohesion across international markets.

Qualifications

Responsibilities

• Media Strategy: Architecture of holistic, multi-channel strategies across TV, OOH, print, radio and digital (CTV, paid social, online video, digital audio, display)
• Agency & Partner Management: Lead relationships with global media agencies, publisher partners, and technology platforms to negotiate and optimize investment value
• Budget Oversight & Allocation: Manage multi-million dollar annual brand media budgets with dynamic allocations across channels
• Measurement & Attribution: Work with Analytics on MMM, Brand Lift Studies, and attribution to quantify ROI
• Integrated Planning: Collaborate with Brand Strategy, Creative, Social, PR, and Performance Marketing for unified campaigns
• Emerging Media Innovation: Identify and scale new ad formats and partnerships to stay ahead of market trends
• Leadership & Talent Development: Mentor a high-performing media team with a culture of innovation and rigour

Job description

Levi Strauss & Co. in San Francisco seeks a Director of Brand Media to lead global media strategy, planning, and execution across traditional and digital channels, shaping brand perception and long-term equity for the brand.

Reporting to the Senior Director, Digital Marketing, this leader will own US brand media strategy while helping establish global frameworks, share cross-market learnings, drive cost efficiencies, and ensure brand cohesion across international markets.