Director, Brand Marketing - Remote

California Closet Company, Inc.; Phoenix (AZ); Remote; USD 80,000 - 120,000; Full time

Job summary

An established industry player seeks a creative and strategic Brand Marketing professional to enhance its market position. This role focuses on developing compelling brand narratives and executing innovative social media strategies across various platforms. You will collaborate with a dynamic team, manage media partnerships, and ensure brand consistency while fostering a vibrant community engagement. If you have a passion for storytelling and a track record in brand content development, this is your chance to make a significant impact in a company that values creativity and collaboration.

Qualifications

• 10+ years of experience in Brand Marketing or Content Strategy.
• Bachelor's degree in Marketing or Communications required.

Responsibilities

• Lead organic social media content strategy and execution.
• Manage Brand collaborations with media partners and influencers.

Skills

Brand Marketing

Content Strategy

Social Media Management

Project Management

Communication Skills

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Tools

Social Media Platforms (Instagram, Facebook, LinkedIn, YouTube)

Digital Marketing Tools

Job description

Founded in 1978, California Closets has built a reputation as the leader and design authority in premium space management, delivering custom-designed organizational solutions and exceptional service. We believe home is more than just a place — it should be a source of creativity, comfort, and connection. From beautiful walk-in closets and entertainment centers to versatile pantries and home offices, we design custom storage solutions that add value to your life and home by making space for what belongs. Think of it as ‘practical magic.’

Job Description

As an important member of the growing Brand Marketing team, this role requires creativity and laser focus on building California Closets’ differentiated Brand position as the industry leader. The ideal candidate has a strong editorial background in Brand content development across marketing channels and specifically brings seasoned and proven ability to lead organic social strategy with ideas that resonate and engage with California Closets’ community across platforms. Reporting to the VP of Brand Strategy & Partnerships, this role is highly involved in Brand initiatives, campaigns, and collaborations and is responsible for organic social content strategy, execution, and performance analysis.

At California Closets, values matter. Team-oriented collaboration, kindness, and respect are just as important as proficiency in excellent communication, organization, and project management.

Responsibilities

Brand Positioning

• Partner with the Brand Marketing team comprised of Brand, Design, Creative, and Growth leaders, as well as key internal stakeholders, to maintain the integrity of the Brand’s voice and visual identity across Brand environments.
• Craft differentiating Brand narratives and refine strategic positioning, ensuring it resonates with our business operators and customer audiences.

Content & Media Partnerships

• Manage Brand collaborations with media partners, design influencers and celebrities in partnership with VP of Brand Strategy to foster those relationships and generate original content that differentiates California Closets’ design point of view, quality, and expertise for creating custom storage solutions throughout the home.
• Support the ideation to execution phases, and distribution of full-funnel Brand campaigns.
• Develop content that ladders up to thematic focuses and supports the Company’s award-winning Ideas of Order Magazine and Podcast, managing an integrated Brand Marketing calendar and partnering with team members to ensure that quarterly content is cohesive and drives to business needs.
• Lead external Brand efforts and communications with our national PR agency and media partners, working effectively with cross functional teams and both internal and external stakeholders.
• Lead organic social media content planning and posting across Instagram, IGTV, Facebook, LinkedIn, YouTube, and any and all new emerging platforms by partnering with key team members and leveraging the Company’s digital platform resources and consultants.

Project Management

• Lead creative agency and/or project-based partners on all organic social content deliverables as determined by integrated brand marketing briefs approved by VP of Brand Strategy.
• Coordinate and project manage approved digital content shoots with creative agency and/or project-based partners.
• Monitor new technology, platforms, macro trends, and other Brand activities to ensure California Closets' social presence remains authentic, competitive, and relevant.

Cross-Functional Collaboration

• Serve as a supporting point of contact for all brand-related matters, ensuring clear and consistent communication across teams and departments.
• Work collaboratively and efficiently across all teams and productively contribute to team conversations and presentations that address Brand content strategy and performance.

Qualifications

• Bachelor’s degree in marketing, Communications, or related field.
• 10+ years of professional experience in Brand Marketing or Content Strategy, ideally within home, lifestyle or design field.
• Proven experience in strategic Brand positioning, development, and communication.
• Proven experience of hands-on organic social media management including examples demonstrating expertise in social-first content creation, including video, design, motion graphics, and copy.

We are an equal opportunity employer. We E-Verify.
All your information will be kept confidential according to EEO guidelines.