Director, Brand Growth & Digital Marketing

PlayCore; Chattanooga (TN); On-site; USD 130,000 - 180,000; Full time

Job summary

PlayCore seeks a Director of Marketing to lead the strategic vision and go-to-market execution for the Specialty Play Group’s brands. You will shape brand storytelling, drive digital experience improvements, and accelerate lead generation across channels while coordinating with sales, product development, and distributors.

The role requires a seasoned marketing leader with a track record in brand strategy, launch campaigns, and data-driven optimization, supported by a strong budget governance

Qualifications

• Bachelor’s degree in Marketing or related field required.
• 10+ years of marketing leadership experience.
• Proven track record in brand strategy and demand generation.
• Strong cross-functional collaboration and influencing skills.

Responsibilities

• Lead strategic vision and execution for the Specialty Play Group’s brands.
• Oversee website strategy, digital experience, and content across brand portfolio.
• Drive lead generation, campaigns, and measurable business results across channels.
• Develop quarterly promotional campaigns and brand-building initiatives.
• Plan and execute product launch campaigns with sales enablement tools.
• Create brand-focused content for digital presence, social media, and email marketing.
• Monitor performance, ROI, and opportunities to optimize results.
• Manage the marketing expense budget to align with priorities and goals.
• Collaborate with CAD team training to ensure sales support needs are met.
• Own social media strategy and execution for the group’s brands.
• Provide design support for sales requests and trade show launches.
• Lead catalog planning and design direction for storytelling across platforms.
• Perform other duties as assigned by Manager.

Skills

Analytical

Communication

Leadership

Teamwork

Planning

Financial management

Creativity

Problem-solving

Education

Bachelor’s degree in Marketing or related field

Master’s degree preferred

Tools

MS Excel

Outlook

Word

PowerPoint

Access

Job description

PlayCore seeks a Director of Marketing to lead the strategic vision and go-to-market execution for the Specialty Play Group’s brands. You will shape brand storytelling, drive digital experience improvements, and accelerate lead generation across channels while coordinating with sales, product development, and distributors.

The role requires a seasoned marketing leader with a track record in brand strategy, launch campaigns, and data-driven optimization, supported by a strong budget governance