Product Strategy Lead: Roadmaps, Launches & Growth

PlayCore; Chattanooga (TN); On-site; USD 80,000 - 110,000; Full time

Job summary

PlayCore, a leading provider of playground and recreation products, seeks a Product Manager to own strategy, development, and commercialization of assigned product lines. You will identify market needs, set priorities, and drive cross-functional teams from concept to launch.

The role emphasizes managing product performance, pricing, margins, and lifecycle improvements, collaborating with Design, Engineering, Marketing, Sales, Operations, Purchasing, and Finance to maximize market share.

Qualifications

• Bachelor’s degree in marketing, business, product development, engineering, design, or related field.
• 3+ years of product management experience.
• Experience with market research, product launches, pricing, and margin management.
• Experience in recreation, manufacturing, construction, or related industries is beneficial.

Responsibilities

• Develop strategies, roadmaps, and priorities for assigned product lines based on customer needs, market opportunities, competitive activity, financial performance, and business objectives.
• Lead cross-functional product initiatives from concept through launch, coordinating with Design, Engineering, Marketing, Sales, Operations, Purchasing, Finance, and other stakeholders.
• Develop business cases for new products and significant product improvements, including market opportunity, target pricing, anticipated costs, margins, and sales potential.
• Ensure timely launch of new products by managing and tracking the new product development schedule with the design team.
• Maintain product databases within CRM, ERP, websites, and PIM

Skills

Product strategy

Roadmaps

Cross-functional collaboration

Pricing & margins

Market research

Product launches

Communication

Portfolio analysis

Leadership

Data analysis

Education

Bachelor’s degree in marketing, business, product development, engineering, design, or related field

3+ years of product management experience

Experience with market research, launches, pricing, margins

Tools

CRM

ERP

PIM

Excel

PowerPoint

Data-analysis tools

Job description

PlayCore, a leading provider of playground and recreation products, seeks a Product Manager to own strategy, development, and commercialization of assigned product lines. You will identify market needs, set priorities, and drive cross-functional teams from concept to launch.

The role emphasizes managing product performance, pricing, margins, and lifecycle improvements, collaborating with Design, Engineering, Marketing, Sales, Operations, Purchasing, and Finance to maximize market share.