Director of Marketing - Specialty Play Group

PlayCore; Chattanooga (TN); On-site; USD 130,000 - 180,000; Full time

Job summary

PlayCore seeks a Director of Marketing to lead the strategic vision and go-to-market execution for the Specialty Play Group’s brands. You will shape brand storytelling, drive digital experience improvements, and accelerate lead generation across channels while coordinating with sales, product development, and distributors.

The role requires a seasoned marketing leader with a track record in brand strategy, launch campaigns, and data-driven optimization, supported by a strong budget governance

Qualifications

• Bachelor’s degree in Marketing or related field required.
• 10+ years of marketing leadership experience.
• Proven track record in brand strategy and demand generation.
• Strong cross-functional collaboration and influencing skills.

Responsibilities

• Lead strategic vision and execution for the Specialty Play Group’s brands.
• Oversee website strategy, digital experience, and content across brand portfolio.
• Drive lead generation, campaigns, and measurable business results across channels.
• Develop quarterly promotional campaigns and brand-building initiatives.
• Plan and execute product launch campaigns with sales enablement tools.
• Create brand-focused content for digital presence, social media, and email marketing.
• Monitor performance, ROI, and opportunities to optimize results.
• Manage the marketing expense budget to align with priorities and goals.
• Collaborate with CAD team training to ensure sales support needs are met.
• Own social media strategy and execution for the group’s brands.
• Provide design support for sales requests and trade show launches.
• Lead catalog planning and design direction for storytelling across platforms.
• Perform other duties as assigned by Manager.

Skills

Analytical

Communication

Leadership

Teamwork

Planning

Financial management

Creativity

Problem-solving

Education

Bachelor’s degree in Marketing or related field

Master’s degree preferred

Tools

MS Excel

Outlook

Word

PowerPoint

Access

Job description

Summary

The Director of Marketing will lead the strategic vision, brand storytelling, and go-to-market execution for the Specialty Play Group’s portfolio of brands, including Play & Park Structures, UltraPlay, and Freenotes Harmony Park as well as the leading distributors for these brands. This highly collaborative leader will bring fresh thinking, strong marketing discipline, and a passion for creating engaging experiences that elevate brand visibility, increase lead generation, grow market share, strengthen customer engagement, and drive revenue across multiple channels.

• Champion the Company’s mission and values-based culture by developing compelling marketing materials that inspire customers, support sales growth, and strengthen the Specialty Play Group’s market position.
• Lead website strategy and digital experience initiatives across the brand portfolio, including new site development, content updates, performance improvements, and ongoing optimization.
• Drive HubSpot marketing activity and broader digital marketing efforts that support lead generation, customer engagement, campaign execution, and measurable business results.
• Develop creative quarterly promotional campaigns and brand-building initiatives that energize the marketplace, support distributor and sales teams, and encourage consistent order flow throughout the year.
• Plan and execute high-impact new product launch campaigns, including creative collateral, website content, photography, video, media outreach, press releases, and sales enablement tools.
• Create and oversee valuable, brand-focused content for the Company’s digital presence, including websites, social media, editorial content, email marketing, and other customer-facing communications.
• Monitor campaign performance, promotional activity, and marketing outcomes to identify opportunities, confirm ROI, and continuously improve results.
• Develop, manage, and optimize the marketing expense budget for the brand portfolio, ensuring resources are aligned with strategic priorities and business objectives.
• Partner with and support training for the CAD team to merchandising and programs are understood and effectively implemented in support of sales team design requests.
• Own and lead social media strategy and execution across the Specialty Play Group brand channels.
• Participate in Design Room meetings to bring a marketing perspective to the creative process and support custom design requests from the sales team.
• Collaborate with the Director of Product Development to create engaging presentations and launch materials for new product introductions, including sell sheets, imagery, PowerPoint presentations, and supporting sales tools.
• Direct advertising efforts and product photography for the brand portfolio to ensure strong, consistent, and visually compelling brand representation.
• Provide merchandising direction and launch planning for trade shows, customer events, and other opportunities to showcase products and strengthen brand engagement.
• Lead annual product catalog planning and design direction to communicate product stories clearly, creatively, and effectively across the brand portfolio and digital platforms.
• Perform other duties as assigned by Manager.
• Analytical Decision-Making
• Communication
• Learning & Development
• Professionalism & Integrity
• Risk-Taking/Creative Thinking
• Teamwork & Relationship-Building
• Results Orientation
• EEO Accountability
• Managing Others

Summary

The Director of Marketing will lead the strategic vision, brand storytelling, and go-to-market execution for the Specialty Play Group’s portfolio of brands, including Play & Park Structures, UltraPlay, and Freenotes Harmony Park as well as the leading distributors for these brands. This highly collaborative leader will bring fresh thinking, strong marketing discipline, and a passion for creating engaging experiences that elevate brand visibility, increase lead generation, grow market share, strengthen customer engagement, and drive revenue across multiple channels.

Essential Duties And Responsibilities

• Champion the Company’s mission and values-based culture by developing compelling marketing materials that inspire customers, support sales growth, and strengthen the Specialty Play Group’s market position.
• Lead website strategy and digital experience initiatives across the brand portfolio, including new site development, content updates, performance improvements, and ongoing optimization.
• Drive HubSpot marketing activity and broader digital marketing efforts that support lead generation, customer engagement, campaign execution, and measurable business results.
• Develop creative quarterly promotional campaigns and brand-building initiatives that energize the marketplace, support distributor and sales teams, and encourage consistent order flow throughout the year.
• Plan and execute high-impact new product launch campaigns, including creative collateral, website content, photography, video, media outreach, press releases, and sales enablement tools.
• Create and oversee valuable, brand-focused content for the Company’s digital presence, including websites, social media, editorial content, email marketing, and other customer-facing communications.
• Monitor campaign performance, promotional activity, and marketing outcomes to identify opportunities, confirm ROI, and continuously improve results.
• Develop, manage, and optimize the marketing expense budget for the brand portfolio, ensuring resources are aligned with strategic priorities and business objectives.
• Partner with and support training for the CAD team to merchandising and programs are understood and effectively implemented in support of sales team design requests.
• Own and lead social media strategy and execution across the Specialty Play Group brand channels.
• Participate in Design Room meetings to bring a marketing perspective to the creative process and support custom design requests from the sales team.
• Collaborate with the Director of Product Development to create engaging presentations and launch materials for new product introductions, including sell sheets, imagery, PowerPoint presentations, and supporting sales tools.
• Direct advertising efforts and product photography for the brand portfolio to ensure strong, consistent, and visually compelling brand representation.
• Provide merchandising direction and launch planning for trade shows, customer events, and other opportunities to showcase products and strengthen brand engagement.
• Lead annual product catalog planning and design direction to communicate product stories clearly, creatively, and effectively across the brand portfolio and digital platforms.
• Perform other duties as assigned by Manager.

Competencies

• Analytical Decision-Making
• Communication
• Learning & Development
• Planning & Organizing
• Professionalism & Integrity
• Financial Management
• Risk-Taking/Creative Thinking
• Teamwork & Relationship-Building
• Results Orientation
• EEO Accountability
• Managing Others

Education And/or Experience

• Bachelor’s Degree from an accredited college in Marketing or related field, Master’s preferred.
• 10 or more years of experience leading a product line or marketing team.

Travel

Travel will typically be contained to the United States to facilities, trade shows and leadership development.

Computer Skills

Demonstrated proficiency with MS Excel, Outlook, Word, PowerPoint, Access and other web based computer programs.

PlayCore and its family of brands considers applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, or any other legally protected status.