Strategic Brand & Growth Director

PlayCore Holdings, Inc.; Chattanooga (TN); Hybrid; USD 120,000 - 180,000; Full time

Job summary

PlayCore Holdings, Inc. is seeking a Director of Marketing for the Specialty Play Group based in Chattanooga, Tennessee.

The role leads strategic vision, brand storytelling, and go-to-market execution across Play & Park Structures, UltraPlay, and Freenotes Harmony Park, with focus on engaging distributors and customers. The incumbent will drive website strategy, digital marketing, lead generation, and cross-functional collaboration while managing brand budgets and supporting sales teams in a

Qualifications

• Bachelor’s degree in Marketing or related field; Master’s preferred.
• 10+ years of experience leading a product line or marketing team.

Responsibilities

• Lead strategic vision, brand storytelling, and go-to-market execution for the Specialty Play Group.
• Develop marketing materials that support sales growth and market position.
• Own website strategy and digital experience across brand portfolio.
• Manage digital marketing efforts to generate leads and engage customers.
• Plan and execute product launch campaigns with sales enablement tools.
• Oversee content creation for websites, social media, email, and media outreach.

Skills

Leadership

Strategic Marketing

Digital Marketing

Brand Management

Education

Bachelor’s degree in Marketing or related field

Master’s degree (preferred)

Tools

MS Excel

PowerPoint

MS Word

Outlook

HubSpot

Job description

PlayCore Holdings, Inc. is seeking a Director of Marketing for the Specialty Play Group based in Chattanooga, Tennessee.

The role leads strategic vision, brand storytelling, and go-to-market execution across Play & Park Structures, UltraPlay, and Freenotes Harmony Park, with focus on engaging distributors and customers. The incumbent will drive website strategy, digital marketing, lead generation, and cross-functional collaboration while managing brand budgets and supporting sales teams in a