B2B Campaign Ops Director, Data-Driven Growth

Staples Advantage Canada; Framingham (MA); On-site; USD 140,000 - 210,000; Full time

Job summary

Staples Advantage Canada is seeking a B2B Campaign Operations Director to lead marketing operations, optimize CDP-driven journeys, and drive data-driven decision making for our B2B growth. You will collaborate across Marketing, Sales Operations, and senior leadership to improve campaign execution, reporting, and ROI.

The role requires a track record of 10+ years in B2B marketing or GM roles with 3+ years in ops leadership, strong analytical skills, and expertise with Salesforce, Marketo, and

Qualifications

• Bachelor’s degree in Marketing, Business, Mathematics, Finance, Economics, Science or related field; MBA or advanced degree preferred.
• 10+ years of experience in B2B marketing or GM role, with at least 3 years in a marketing operations leadership role.
• CRM or CDP experience preferred.
• Excellent leadership, communication, and interpersonal skills.
• Strong analytical skills with ability to interpret complex data.

Responsibilities

• Oversee marketing email operations to support Staples Business growth.
• Mature our CDP usage to create personalized, data-driven multi-touch journeys.
• Support end-to-end B2B lead management: qualification, scoring, routing, conversion, and reporting.
• Translate marketing performance data into executive-level insights and actionable recommendations.
• Lead optimization of lead management workflows to improve pipeline and sales handoffs.
• Guide budget management and vendor relationships for marketing operations.

Skills

Leadership

Strategic thinking

Analytical skills

Budget management

Cross-functional collaboration

Communication

Process improvement

Data-driven decision making

Education

Bachelor's degree

MBA (preferred)

Tools

Salesforce

Marketo

HubSpot

Pardot

Eloqua

Tableau

Power BI

Job description

Staples Advantage Canada is seeking a B2B Campaign Operations Director to lead marketing operations, optimize CDP-driven journeys, and drive data-driven decision making for our B2B growth. You will collaborate across Marketing, Sales Operations, and senior leadership to improve campaign execution, reporting, and ROI.

The role requires a track record of 10+ years in B2B marketing or GM roles with 3+ years in ops leadership, strong analytical skills, and expertise with Salesforce, Marketo, and