Director, Audience Outcomes & Data Strategy

Publicis Groupe ANZ; Atlanta (GA); On-site; USD 55,765 - 77,070; Full time

Benefits offered by this job

Medical coverage

Dental and vision insurance

401K

Flexible time off

Tuition reimbursement

Job summary

A global media agency in Atlanta is seeking a Director, Audiences Outcomes to integrate audience data into media strategies, ensuring effectiveness across digital and offline channels. The role requires over 8 years of experience in digital media, a solid understanding of audience data tools, and leadership capabilities. The position offers competitive compensation, comprehensive benefits, and opportunities to drive meaningful client outcomes within an inclusive workplace.

Qualifications

• 8+ years of experience in digital media, including advanced analytics and marketing technology.
• Solid knowledge of digital platforms and tools related to audience data.
• Experience managing teams and leading data-driven strategies.

Responsibilities

• Integrate audience data into media planning for data-driven strategies.
• Lead junior Audience team members and ensure insights clarity.
• Analyze performance data and craft measurement plans.

Skills

Digital media experience

Advanced analytics

Digital strategy

Audience data tools

Excellent communication skills

Detail-oriented

Education

Bachelor's degree in relevant field

Tools

Microsoft Excel

Microsoft PowerPoint

DSPs/DMPs

Job description

A global media agency in Atlanta is seeking a Director, Audiences Outcomes to integrate audience data into media strategies, ensuring effectiveness across digital and offline channels. The role requires over 8 years of experience in digital media, a solid understanding of audience data tools, and leadership capabilities. The position offers competitive compensation, comprehensive benefits, and opportunities to drive meaningful client outcomes within an inclusive workplace.