Director, Data-Driven Audiences & Media Strategy

Publicis Groupe; Atlanta (GA); On-site; USD 135,375 - 185,200; Full time

Benefits offered by this job

Medical coverage

Dental insurance

401K plans

Flexible time off

Job summary

A leading global advertising company located in Atlanta seeks a Director of Audience Outcomes. This pivotal role involves integrating audience data into media strategies and collaborating with internal teams. Candidates should have over 8 years of experience in digital media and strong familiarity with data analysis tools. The position offers a comprehensive benefits package including medical, dental, vision, and flexible time off. The expected compensation range is $135,375.00 - $185,200.00 annually.

Qualifications

• 8+ years of experience in digital media, including consulting and analytics.
• Solid knowledge of digital platforms and tools such as DSPs and DMPs.
• Experience using audience data for strategic investment decisions.
• Strong attention to detail and ability to operate in high-pressure environments.

Responsibilities

• Incorporate audience data into media strategies.
• Build and present data use case recommendations.
• Define relevant audiences and track performance.
• Lead junior team members and ensure quality deliverables.

Skills

Digital media expertise

Data analysis

Communication skills

Team management

Attention to detail

Tools

Microsoft Office Suite

3P syndicated industry research tools

Job description

A leading global advertising company located in Atlanta seeks a Director of Audience Outcomes. This pivotal role involves integrating audience data into media strategies and collaborating with internal teams. Candidates should have over 8 years of experience in digital media and strong familiarity with data analysis tools. The position offers a comprehensive benefits package including medical, dental, vision, and flexible time off. The expected compensation range is $135,375.00 - $185,200.00 annually.