Director, Data-Driven Audiences & Media Strategy

Publicis Groupe Holdings B.V; Atlanta (GA); On-site; USD 135,375 - 185,200; Full time

Benefits offered by this job

Medical coverage

Dental and vision benefits

401K

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

A leading global marketing firm is seeking a Director, Audiences Outcomes to integrate audience data into media strategies in Atlanta, Georgia. The role requires 8+ years in digital media, expertise in audience data tools, and strong communication skills. You will collaborate with internal teams to optimize data usage, manage junior team members, and stay updated on industry trends. A comprehensive benefits package and competitive compensation are offered, reflecting the skills and experience of the candidate.

Qualifications

• 8+ years of experience in digital media, consulting, or marketing technology.
• Strong knowledge of digital platforms and tools.
• Experience managing teams and using audience data.

Responsibilities

• Integrate audience data into media strategies.
• Participate in data strategy presentation.
• Manage junior team members’ deliverables.
• Define and track audience groups for performance.

Skills

Digital media experience

Knowledge of DSPs and DMPs

Audience data usage

Team management

Analytic skills

Communication skills

Research tools proficiency

Microsoft Office Suite

Job description

A leading global marketing firm is seeking a Director, Audiences Outcomes to integrate audience data into media strategies in Atlanta, Georgia. The role requires 8+ years in digital media, expertise in audience data tools, and strong communication skills. You will collaborate with internal teams to optimize data usage, manage junior team members, and stay updated on industry trends. A comprehensive benefits package and competitive compensation are offered, reflecting the skills and experience of the candidate.