Director, Analytics (Media)

VaynerX

New York (NY)

Hybrid

USD 145,000 - 180,000

Full time

13 days ago

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Benefits offered by this job

Employer 401k match

Medical, Dental, and Vision coverage

Unlimited PTO

Caregiver (Parental) Leave

Health and Wellness benefits

Job summary

VaynerMedia, part of the VaynerX family, is hiring a Director of Analytics in NYC. You will build a high-performing team of data analysts to deliver insights and recommendations across client accounts.

Acting as a trusted advisor, you will shape analytics frameworks, measurement plans, and success metrics that drive business results. You will mentor talent, foster a learning culture, and elevate the agency's analytics capabilities while working in a hybrid NYC environment two to three days per

Qualifications

7-10 years experience in digital marketing analytics.
Deep understanding of digital media channels and performance marketing.
Experience with campaign analyses across Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, SnapChat.
Experience with analytics/measurement systems (Google Analytics, Nielsen, IRI, Millward Brown, Oracle).
Strong storytelling and data visualization (Tableau or equivalent).
Leadership experience managing analysts across accounts.
Significant client communications experience (presentations, brainstorming, thought leadership).
Experience with retail media, omnichannel attribution, and/or closed-loop attribution.
Experience with Python & SQL; advanced Excel (pivot tables, VLOOKUPs, macros).
Ability to mentor analysts and drive analytics excellence.

Responsibilities

Collaborate with senior leaders across media, strategy, and creative teams to drive growth and insights.
Serve as trusted client advisor by developing analytics frameworks and success metrics.
Guide clients in evolving success measures and leverage first-party data for maturity models.
Define and drive the analytics agenda aligning with business objectives.
Oversee reporting, dashboards, and modeling deliverables for accuracy and timeliness.
Develop measurement frameworks including MMM, MTA, and closed-loop attribution.
Leverage first-party data to enhance targeting and data quality with technical teams.
Lead high-level presentations with senior stakeholders and translate data into narratives.
Support new business growth for VaynerMedia Analytics practice.
Mentor and develop analytics talent and foster a collaborative culture.

Skills

Digital analytics

Team leadership

Storytelling with data

Client communication

Strategic thinking

Retail media

Cross-functional collaboration

Presentation skills

Mentoring

Growth mindset

Tools

Google Analytics

Nielsen

IRI

Millward Brown

Oracle

Tableau

Python

SQL

Excel

Job description

About Vaynermedia

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

About Vaynermedia

In a Nutshell

VaynerMedia is searching for a Director, Analytics. The primary role of the Director is to develop a team of effective and high-quality data analysts that will drive insights and recommendations to drive business success for clients. This role will act as a trusted advisor to the client and internal teams on all analytics needs. The Director, Analytics ensures that insights translate into impactful business decisions. This role also plays a critical part in mentoring talent, fostering a culture of learning, and elevating the agency's analytics capabilities.

This position will be required to work out of our NYC office two to three days a week.

What You'd Do:

Collaborate cross-functionally with senior leaders across media, strategy, and creative teams to drive innovation, insights, and holistic data partnerships that fuel growth across multiple accounts.
Serve as a trusted advisor to clients by developing analytics frameworks, measurement plans, and success metrics that align with business objectives while continuously identifying new measurement opportunities in partnership with internal and external stakeholders.
Guide clients in evolving their success measures, leveraging first-party data and predictive modeling to build a structured maturity model for long-term business growth.
Define and drive the analytics agenda in alignment with business objectives, ensuring measurement frameworks evolve with industry advancements.
Oversee reporting, dashboards, and modeling deliverables to ensure accuracy, timeliness, and actionable insights for clients.
Lead the development of measurement frameworks- including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and closed-loop attribution solutions to ensure alignment with client objectives.
Leverage first-party data to enhance audience targeting and media effectiveness, partnering with technical teams on data orchestration and quality assurance.
Lead high-stakes presentations and discussions with senior stakeholders, translating complex data into compelling narratives.
Support new business development efforts to drive the growth of VaynerMedia’s Analytics practice.
Lead and develop a team of analytics professionals, providing mentorship and strategic guidance to drive executional excellence.
Foster a collaborative, growth-oriented team environment, coaching analysts on technical skills, measurement frameworks, and industry best practices while empowering them to take ownership of key initiatives.

What You've Got

7-10 years experience in digital marketing analytics, preferably with a media focus and specifically an in-depth understanding of paid and organic social media.
Deep understanding of digital media channels, measurement methodologies, and performance marketing.
Experience with campaign analyses working within digital platforms including Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, SnapChat.
Experience working with analytics, attribution, and measurement systems such as Google Analytics, Nielsen, IRI, Millward Brown, Oracle.
Strong storytelling capabilities and significant experience with data visualization tools such as Tableau or equivalent.
Experience in leading and managing a team of analysts across one or more accounts.
Significant experience in client communications, including presentation, brainstorming, and thought leadership.
Experience with retail media, omnichannel attribution, performance marketing, and/or closed-loop attribution.
Experience with Python & SQL.
Advanced skills in Excel including pivot tables, V-Lookups, and macros.

This role is ideal for an analytics leader who thrives at the intersection of data, strategy, and media innovation. If you're passionate about transforming insights into impact and mentoring the next generation of analytics talent, we'd love to hear from you.

This position is currently designated as hybrid and is subject to the Company's workplace attendance and in-office work requirements, as in effect from time to time. The Company reserves the right to modify these requirements at any time.

All information submitted with this application and disclosed in the interview and screening processes must be truthful. The Company reserves the right in its sole discretion, to disqualify a candidate from consideration, withdraw a conditional offer of employment, or terminate employment, if it discovers a candidate provided false, misleading, or materially incomplete information during the application process.

VaynerX is committed to fostering an inclusive workplace where everyone has the opportunity to succeed. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, military status, veteran status, citizenship or immigration status (as permitted by applicable law), or any other characteristic protected by applicable federal, state, or local law.