Senior Analytics Lead, Digital Media Insights

Starcom; Chicago (IL); On-site; USD 112,290 - 161,280; Full time

Benefits offered by this job

Paid Family Care

Tuition Assistance

Flexible working arrangements

'Work Your World' Program

Job summary

Starcom is seeking an Associate Director for its Applied Analytics team in Chicago, IL. This individual will be responsible for digital media measurement and analytics, utilizing data to inform media planning and drive campaign performance.

The right candidate will have proven experience in media/marketing research and will guide both internal and external teams in utilizing data-driven insights. The role comes with a comprehensive benefits package and a salary range between $112,290 and $161,280 annually.

Qualifications

• 5+ years in media/marketing research, digital advertising research/analytics.
• 2+ years of people management experience.
• Strong understanding of traditional and digital media effectiveness.

Responsibilities

• Execute best-in-class measurement to inform media buying.
• Lead KPI development and technology integrations.
• Drive insights and analytics efforts for campaign performance.

Skills

Data Visualization

Digital Media Analytics

Project Management

Statistical Software (SAS, R, Python)

Communication Skills

Education

Bachelor’s degree in Marketing, Advertising, Communications, Business, Sociology, or Consumer Insights

Tools

Microsoft Office Suite

Tableau

Datorama

Job description

Starcom is seeking an Associate Director for its Applied Analytics team in Chicago, IL. This individual will be responsible for digital media measurement and analytics, utilizing data to inform media planning and drive campaign performance.

The right candidate will have proven experience in media/marketing research and will guide both internal and external teams in utilizing data-driven insights. The role comes with a comprehensive benefits package and a salary range between $112,290 and $161,280 annually.