Digital Performance Media Manager - Mobile App & Web

wppmedia; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Wavemaker, a leading brand within WPP Media, seeks a highly organized Client Investment Manager to lead day-to-day media strategy, execution, and performance management for a major entertainment client.

You will oversee web display and mobile app campaigns, manage trafficking, tracking, and QA, and partner with Planning, Analytics, Creative, and Ad Operations to drive KPIs such as installs and subscriptions.

Qualifications

• Bachelor's degree or equivalent professional experience.
• 3+ years of media investment, buying, or campaign management in an agency.
• Experience with performance-focused media campaigns and measurement.
• Familiarity with privacy and measurement frameworks (ATT, SKAN, deep linking).
• Experience with ad serving and trafficking platforms (CM360/DCM).
• Strong analytical and client-reporting skills.

Responsibilities

• Lead day-to-day media strategy, execution, and optimization across web display and mobile app campaigns.
• Oversee trafficking, ad serving setup, tracking implementation, taxonomy governance, and QA.
• Manage pacing, performance, and budget to hit client KPIs (installs, trials, subscriptions, CPA).
• Monitor delivery and troubleshoot issues across teams and partners.
• Provide data-driven recommendations on audience targeting, channels, and creative optimization.
• Collaborate with Planning, Analytics, Creative, and Ad Operations for seamless execution.
• Manage publisher relationships and strategic partnerships.
• Lead performance reporting and translate results into actionable insights.
• Design test-and-learn initiatives for audience, creative, and measurement testing.
• Oversee attribution frameworks including MMPs, CDPs, SDK/pixel integrations, and CAPI.
• Mentor a junior team member on execution, reporting, QA, and development.

Skills

Media investment experience

Campaign management

Analytics & data interpretation

Project management

Communication skills

Mentor junior team members

Independent with collaboration

Education

Bachelor's degree in Advertising, Marketing, Communications, Business, or related field

Tools

CM360/DCM

Prisma

Kochava

Airtable

Wrike

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

About Wavemaker: A Leading WPP Media Brand

This role is within Wavemaker, a leading brand within WPP Media, where you will be instrumental in driving Good Growth for clients and all stakeholders through intentional media strategies.

Role Overview:

We are seeking a highly organized, analytical, and detail-oriented Client Investment Manager to lead day-to-day media strategy, execution, and performance management for a leading entertainment client. This role is responsible for driving results across web display and mobile app acquisition campaigns, serving as the key link between strategic planning, campaign activation, measurement, and optimization. The ideal candidate combines strong technical expertise, data-driven decision making, and client-facing communication skills with the ability to mentor and develop junior talent in a fast-paced, performance-focused environment.

Key Responsibilities

• Lead day-to-day media strategy, execution, and optimization across web display and mobile app acquisition campaigns.
• Oversee campaign trafficking, ad serving setup, tracking implementation, taxonomy governance, and QA processes to ensure flawless campaign delivery.
• Manage campaign pacing, performance, and budget allocation to achieve client KPIs, including installs, trials, subscriptions, and CPA goals.
• Monitor delivery and proactively troubleshoot campaign, tracking, and measurement issues across internal teams, platforms, and partners.
• Develop data-driven recommendations across audience targeting, channel strategy, creative performance, and optimization opportunities.
• Partner closely with Planning, Analytics, Creative, and Ad Operations teams to ensure seamless execution and drive business results.
• Manage relationships with publishers and media vendors, including negotiations, added-value opportunities, and strategic partnerships.
• Lead performance reporting and analytics, translating campaign results into actionable insights, optimization recommendations, and client-facing updates.
• Design and execute structured test-and-learn initiatives, including audience, creative, and measurement testing to improve future campaign performance.
• Oversee attribution and measurement frameworks, including mobile measurement partners (MMPs), CDPs, SDK/pixel integrations, and Conversions API (CAPI).
• Mentor and coach one junior team member, providing guidance on campaign execution, reporting, quality assurance, and professional development.
• Establish clear operational standards and ensure all deliverables meet quality, accuracy, and timeliness expectations.

Qualifications

• Bachelor's degree in Advertising, Marketing, Communications, Business, or related field; equivalent professional experience will be considered.
• 3+ years of media investment, buying, or campaign management experience within an agency environment.
• Experience managing performance focused media campaigns, digital display, or mobile app install and acquisition campaigns.
• Strong understanding of campaign measurement, attribution, and mobile app ecosystem dynamics.
• Familiarity with privacy and measurement frameworks, including ATT, SKAN, deep linking, and mobile attribution methodologies.
• Experience with ad serving and trafficking platforms, including CM360/DCM, tracking implementation, taxonomy management, and QA processes.
• Working knowledge of media planning and buying tools such as Prisma; experience with Kochava, Airtable, or Wrike is a plus.
• Strong analytical and data interpretation skills with the ability to derive actionable insights from campaign performance.
• Excellent project management, organizational, and problem-solving abilities in a fast-paced environment.
• Proven ability to manage multiple priorities while maintaining exceptional attention to detail.
• Strong verbal and written communication skills with experience presenting recommendations and results to clients.
• Demonstrated ability to mentor junior team members and collaborate effectively across teams and stakeholders.
• Self-starter with the ability to work independently while contributing to a highly collaborative team environment.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optim