Director, AI Product & MarTech Enablement - Prudential

OpenTalent; Newark (NJ); Hybrid; USD 180,000 - 240,000; Full time

Job summary

OpenTalent is seeking a Director of AI Product & MarTech Enablement to lead an AI-infused marketing platform. You will own the AI product vision, drive orchestration across marketing tech, and oversee production-grade AI tools while ensuring compliance and responsible AI practices.

You'll partner with cross-functional teams across data, privacy, and legal to align on strategy and adoption, delivering measurable business impact and value realization.

Responsibilities

• Define and articulate a clear AI in marketing vision and roadmap (use cases, decisioning, orchestration).
• Lead design, build, and deployment of AI products from concept to production, including prompt engineering and tooling.
• Oversee AI decisioning orchestration across the MarTech stack and ensure production readiness with data and platform teams.

Job description

Job Classification:

The Opportunity

Marketing is being reinvented around intelligent platforms, trusted data, and AI. Our MarTech, AI & Data Strategy team owns the capabilities that make that possible - and the AI Product & MarTech Enablement pillar is where new AI capability meets everyday marketing execution.

The Director, AI Product & MarTech Enablement, leads this pillar. You will own two connected mandates: bringing AI into marketing - the use cases, decisioning, and orchestration that make campaigns smarter and faster - and driving MarTech enablement, so the organization gets maximum value from every platform it runs. You'll turn emerging AI from experiment into production-grade product, and you'll make the MarTech stack easier to adopt, better supported, and demonstrably more valuable. You'll operate in a highly matrixed environment as the alignment hub across the Enterprise Data Office, Analytics, Technology, Privacy, and Legal.

What You’ll Do:

SET THE AI PRODUCT VISION AND ROADMAP

• Define and articulate a clear vision and roadmap for AI in marketing - the use cases, decisioning, and orchestration capabilities that turn marketing into an intelligent, always-on engine.
• Champion the adoption and integration of AI across the marketing organization to create measurable business value.
• Prioritize the AI use-case pipeline with senior leadership - securing resources, setting priorities, and measuring performance against clear objectives.
• Serve as the subject-matter expert on applied AI for marketing - GenAI, agentic workflows, decisioning, and orchestration - and guide the exploration of novel approaches to complex challenges.

DELIVER AI PRODUCTS FROM CONCEPT TO PRODUCTION

• Lead the design, build, and deployment of AI products and tools - from proof-of-concept through production - meeting quality, scope, and timeline expectations.
• Oversee prompt engineering, AI tooling, and experience-intelligence capabilities that put AI directly into marketers' hands
• Operationalize AI decisioning and orchestration across the MarTech stack , partnering with data and platform teams so models and agents are production-ready and integrated.
• Embed responsible AI practices - transparency, fairness, and compliance with data-protection and enterprise standards (e.g, GDPR, CCPA).

DRIVE MARTECH ENABLEMENT, ADOPTION, AND VALUE REALIZATION

• Own operational support of the MarTech tools and platforms - keeping the stack running smoothly and marketers unblocked.
• Establish and share best practices, playbooks, and standards that raise the bar on how the organization uses its MarTech investments.
• Drive innovation with MarTech tools - continuously surfacing new ways to generate value for the business.
• Lead the adoption and value-realization agenda - measurably increasing platform adoption and ensuring every MarTech investment delivers a clear return.