Director, AI Marketing Analytics & Transformation

Pacific Life; Newport Beach (CA); On-site; USD 185,000 - 226,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Parental leave

401(k)

Job summary

Pacific Life in Newport Beach, CA, seeks a Director of Marketing Analytics & AI Transformation to advance the Consumer Markets Division's marketing analytics and AI initiatives. You will partner with marketing and business leaders to identify high-impact use cases, analyze performance, design agents and guardrails, and drive adoption and continuous improvement.

You will lead a 6-person team, translating insights into actionable recommendations for senior leaders and ensuring alignment with

Qualifications

• 6+ years of specialized experience in marketing analytics, marketing technology, AI/ML, or related disciplines, including significant business knowledge within financial services.
• Strong stakeholder communication and a product mindset, with comfort operating in ambiguity.
• Ability to explain agents and analytics, design guardrails, and articulate analytical assumptions and implications.

Responsibilities

• Lead discovery efforts with marketing leaders to identify analytic/AI workflows that can be automated.
• Translate findings into actionable recommendations for marketers and senior leadership.
• Drive adoption of AI- and analytics-powered marketing and govern agent usage.
• Lead cross-functional groups and set priorities for marketing capabilities and governance.

Skills

Marketing analytics

Marketing technology

AI/ML

Cross-functional leadership

Stakeholder communication

Product mindset

Job description

Pacific Life in Newport Beach, CA, seeks a Director of Marketing Analytics & AI Transformation to advance the Consumer Markets Division's marketing analytics and AI initiatives. You will partner with marketing and business leaders to identify high-impact use cases, analyze performance, design agents and guardrails, and drive adoption and continuous improvement.

You will lead a 6-person team, translating insights into actionable recommendations for senior leaders and ensuring alignment with