Director, AI-Driven Market Intelligence & Customer Insights

WeHireYou; Indiana (PA); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

AI-enabled insights

Job summary

Attentive seeks a strategic Director of Product Marketing, Customer & Market Insights to lead our Voice of the Market function. You will own programs and systems that illuminate customers, competitors, analysts, and market dynamics, translating insights into winning positioning, messaging, and go-to-market plans.

This role collaborates across Product Marketing, Product, Sales, Customer Success, and Leadership to ensure decisions are driven by real customer needs and evolving market conditions,

Qualifications

• 10+ years of experience in Product Marketing, Market Intelligence, Competitive Intelligence, Analyst Relations, Strategy, or related disciplines.
• Proven experience building customer insights, market intelligence, or Voice of the Customer/Market programs from the ground up.
• Strong background in analyst relations and managing relationships with industry analysts.
• Experience leading competitive intelligence initiatives that...

Responsibilities

• Build and scale the Voice of the Market program to capture customer, prospect, partner, analyst, and industry insights.
• Design and execute qualitative and quantitative research programs, including interviews, win/loss analyses, surveys, and market studies.
• Lead and mentor teams to provide actionable, executive-ready insights for product and GTM strategy.
• Develop executive-ready competitive assessments and strategic recommendations.
• Partner with product marketing, product, and sales to translate insights into differentiated positioning and messaging.

Tools

Gong

Claude

ChatGPT

Job description

Attentive seeks a strategic Director of Product Marketing, Customer & Market Insights to lead our Voice of the Market function. You will own programs and systems that illuminate customers, competitors, analysts, and market dynamics, translating insights into winning positioning, messaging, and go-to-market plans.

This role collaborates across Product Marketing, Product, Sales, Customer Success, and Leadership to ensure decisions are driven by real customer needs and evolving market conditions,