Director, AI-Driven GTM Strategy, Segmentation & Operations

Bayer AG; Whippany (NJ); On-site; USD 178,000 - 266,000; Full time

Job summary

Bayer is seeking a Director Go-to-Market Strategy, Segmentation and Operations in the United States. This role shapes GTM design, segmentation, and AI-enabled automation to optimize field deployment across brands and markets.

You will lead cross-functional teams, translate complex data into actionable strategies, and ensure launches and mature products meet sales and marketing objectives while driving efficiency and clarity for field personnel.

Qualifications

• Experience in pharma/biotech, commercial ops, analytics, or related fields.
• Expertise in GTM platforms and territory alignment technologies such as Javelin/JTD, Alignstar, or Veeva Align.
• Strong analytical capability with advanced Excel mastery for data-driven decisions.
• Excellent communication and cross-functional leadership skills.

Responsibilities

• Design and evolve GTM models to maximize field impact.
• Provide quarterly updates on trends and market conditions.
• Lead cross-functional alignment with CE, Data, and Field Ops.
• Translate insights into executable field actions and deployments.
• Automate roster management to improve accuracy and speed.
• Leverage AI to enhance field platforms and tooling.

Skills

GTM strategy

Cross-functional leadership

Analytical mindset

Communication skills

Pharma/biotech knowledge

Education

Advanced degree

Tools

Javelin/JTD

Alignstar

Veeva Align

Excel

Job description

Bayer is seeking a Director Go-to-Market Strategy, Segmentation and Operations in the United States. This role shapes GTM design, segmentation, and AI-enabled automation to optimize field deployment across brands and markets.

You will lead cross-functional teams, translate complex data into actionable strategies, and ensure launches and mature products meet sales and marketing objectives while driving efficiency and clarity for field personnel.