Director of GTM Strategy, Segmentation & Operations

Bayer CropScience Limited; New Hanover Township (NJ); On-site; USD 178,000 - 266,000; Full time

Job summary

Bayer seeks a Director Go-to-Market Strategy, Segmentation and Operations in Whippany, NJ. This strategic leader shapes GTM design, segmentation, and field deployment for U.S.

Pharma brands, leveraging AI-enabled automation and cross-functional collaboration to ensure precise, efficient execution. You will partner with CE, Data, Field Ops, and Brand teams to translate complex business needs into scalable operational solutions, while driving analytics and proactive opportunity identification to

Qualifications

• Bachelor’s degree required in a relevant field.
• Experience in pharma/biotech, commercial ops, analytics, or related fields.
• Subject matter expert in GTM platforms and territory alignment technologies.
• Strong Excel mastery and advanced data analysis skills.
• Proven ability to lead cross-functional initiatives.
• Excellent communication skills.

Responsibilities

• Lead design and evolution of GTM models to maximize field impact.
• Assess trends and volume shifts to keep models adaptive and relevant.
• Provide strategic oversight of deployment plans grounded in data.
• Drive cross-functional alignment with CE, Data, and Field Ops.
• Develop segmentation and targeting strategies aligned to brand goals.
• Serve as strategic advisor to brand squads and cross-functional partners.
• Evaluate segmentation effectiveness with ongoing analytics.
• Translate insights into scalable field actions with analytics teams.

Skills

Excel mastery

GTM segmentation

Cross-functional leadership

Data-driven decisions

Strong communication

AI/Automation understanding

Strategy development

Education

Bachelor’s degree

Advanced degree

Tools

Javelin/JTD

Alignstar

Veeva Align

Job description

Bayer seeks a Director Go-to-Market Strategy, Segmentation and Operations in Whippany, NJ. This strategic leader shapes GTM design, segmentation, and field deployment for U.S.

Pharma brands, leveraging AI-enabled automation and cross-functional collaboration to ensure precise, efficient execution. You will partner with CE, Data, Field Ops, and Brand teams to translate complex business needs into scalable operational solutions, while driving analytics and proactive opportunity identification to