Director of GTM Strategy & Segmentation

Bayer (Schweiz) AG; New Jersey; Hybrid; USD 178,000 - 266,000; Full time

Benefits offered by this job

Health care

Vision

Dental

Retirement

PTO

Sick leave

Job summary

Bayer is seeking a Director Go-to-Market Strategy, Segmentation and Operations in Whippany, NJ to shape GTM execution across US Pharma brands.

The role drives advanced segmentation, GTM design, AI-enabled automation, and cross-functional alignment with Field Ops, CE, Data, and Brand teams to ensure precise, scalable commercial strategy and launch readiness.

You will partner with executives and managers to translate complex data into actionable field guidance and maximize portfolio performance.

Qualifications

• Bachelor's degree required.
• Experience in pharma/biotech, commercial ops, analytics, or related fields.
• Subject matter expert in GTM platforms and territory alignment technologies.
• Strong analytical capability with advanced Excel mastery for data-driven decisions.
• Solid understanding of segmentation, targeting and GTM models.
• Ability to lead cross-functional initiatives and communicate clearly.
• Knowledge of Sales Incentive concepts and how GTM informs IC design.
• Excellent communication skills.

Responsibilities

• Lead GTM model design, deployment, and evolution across the business.
• Oversee quarterly updates and adaptive changes based on market trends.
• Provide strategic deployment plans grounded in data and cross-functional input.
• Drive cross-functional alignment with CE, Data, and Field Ops.
• Develop forward-looking segmentation and targeting aligned to brand objectives.

Skills

Bachelor's degree

Pharma/biotech experience

GTM platforms

Excel mastery

Segmentation & targeting

Cross-functional leadership

Sales Incentive concepts

Communication skills

Education

Bachelor's degree

Tools

Javelin/JTD

Alignstar

Veeva Align

Job description

Bayer is seeking a Director Go-to-Market Strategy, Segmentation and Operations in Whippany, NJ to shape GTM execution across US Pharma brands.

The role drives advanced segmentation, GTM design, AI-enabled automation, and cross-functional alignment with Field Ops, CE, Data, and Brand teams to ensure precise, scalable commercial strategy and launch readiness.

You will partner with executives and managers to translate complex data into actionable field guidance and maximize portfolio performance.