Director, AI-Driven Downstream Product Marketing

Spring Care, Inc.; Northern (KY); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Health benefits

Dental & Vision

401(k) match

Therapist network visits

Paid time off

Job summary

Spring Health is seeking a Director of Downstream Product Marketing to own go-to-market across the full revenue lifecycle, including new business, renewals, and upsell. You will partner with revenue leaders and Enablement to craft stories, assets, and training, while leading AI-enabled workflows and cross-functional collaboration to elevate market visibility.

You will guide a high-performing downstream PMM team, ensuring messaging is on-brand, data-driven, and scalable, with about 15% travel to

Qualifications

• 10+ years in product marketing in enterprise B2B or B2B2C.
• 4+ years leading high-performing teams.
• Proven GTM ownership across new business, renewals, and expansion.
• Experience partnering with sales, customer success, enablement, growth marketing, communications, and creative teams.
• Exceptional writing, editing, storytelling, and presentation skills.
• Hands-on experience using generative AI and agentic tools.
• Strong analytical skills linking marketing to outcomes.
• Organized, proactive program leadership with multiple stakeholders.
• Willingness to travel ~15%.

Responsibilities

• Own the go-to-market motion across the revenue lifecycle.
• Define stories, proofpoints, and assets with revenue leaders.
• Coordinate enablement to train the field and align readiness timelines.
• Collaborate with Growth Marketing on campaign themes and topics.
• Lead PMM partnership with Communications and PR for campaigns.

Skills

Product marketing

Team leadership

Go-to-market

Cross-functional

Storytelling

AI tools

Analytics

Project management

Travel readiness

Tools

Generative AI

Agentic tools

Job description

Spring Health is seeking a Director of Downstream Product Marketing to own go-to-market across the full revenue lifecycle, including new business, renewals, and upsell. You will partner with revenue leaders and Enablement to craft stories, assets, and training, while leading AI-enabled workflows and cross-functional collaboration to elevate market visibility.

You will guide a high-performing downstream PMM team, ensuring messaging is on-brand, data-driven, and scalable, with about 15% travel to