Director, Downstream Product Marketing

Springhealth; United States; Remote; USD 180,000 - 240,000; Full time

Job summary

Spring Health is seeking a Director, Downstream Product Marketing to own the go-to-market motion across new business, renewals, and upsell, reporting to the VP of Product Marketing Enablement & Creative Brand Studio. The role is fully remote with approximately 15% travel to strategic customer forums, sales kickoffs, and team offsites.

You will build an AI-native production engine to generate high-quality, on-brand work at scale, partner with revenue, Enablement, Growth Marketing, and

Responsibilities

• Own the go-to-market motion across the full revenue lifecycle, including new business, renewals, and upsell, and represent Product Marketing in revenue leadership discussions and decisions.
• Partner with revenue leaders to define the stories, proofpoints, and assets that help customer-facing teams win, retain, and grow business.
• Partner with Enablement to determine what the field needs to know and when, then drive the training and readiness timeline so each motion lands on schedule.
• Partner with Growth Marketing to set what Spring Health takes to market and why, including campaign themes, priority topics, and the original research agenda.
• Lead the Product Marketing partnership with Communications and PR for spokesperson-led campaigns, major press moments, and work that improves Spring Health's visibility in AI-powered search and discovery.
• Refine the downstream team's AI-native production engine, including agents and workflows that turn approved messaging and source content into winning, on-brand assets at scale.
• Lead, develop, and prioritize the downstream Product Marketing team, creating a clear operating model, high standards, and strong cross-functional accountability.

Job description

Reporting to the VP of Product Marketing, Enablement & Creative Brand Studio, and partnering closely with revenue leadership, the Director, Downstream Product Marketing owns how Spring Health goes to market across new business, renewals, and upsell opportunities. This leader will also build the AI-native production engine that helps the downstream product marketing team create high-quality, on-brand work at scale. This is a full-time, fully remote position with approximately 15% travel for strategic customer forums, sales kickoffs, and team offsites.

What you’ll do:

• Own the go-to-market motion across the full revenue lifecycle, including new business, renewals, and upsell, and represent Product Marketing in revenue leadership discussions and decisions.
• Partner with revenue leaders to define the stories, proofpoints, and assets that help customer-facing teams win, retain, and grow business.
• Partner with Enablement to determine what the field needs to know and when, then drive the training and readiness timeline so each motion lands on schedule.
• Partner with Growth Marketing to set what Spring Health takes to market and why, including campaign themes, priority topics, and the original research agenda.
• Lead the Product Marketing partnership with Communications and PR for spokesperson-led campaigns, major press moments, and work that improves Spring Health's visibility in AI-powered search and discovery.
• Refine the downstream team's AI-native production engine, including agents and workflows that turn approved messaging and source content into winning, on-brand assets at scale.
• Lead, develop, and prioritize the downstream Product Marketing team, creating a clear operating model, high standards, and strong cross-functional accountability.