Director, Downstream Product Marketing (Fully Remote)

Spring Health; United States; Remote; USD 180,000 - 240,000; Full time

Job summary

Spring Health is seeking a senior product marketing leader to own the go-to-market strategy across new business, renewals, and upsell for our AI-native mental health platform.

You will partner with revenue, enablement, growth, and communications to align messaging and training, while leading the downstream PM team to build production workflows that leverage GenAI.

Qualifications

• 10+ years of product marketing experience in enterprise software.
• 4+ years in a leadership role guiding GTM initiatives.
• Experience with enterprise B2B/B2B2C GTM and GenAI.

Responsibilities

• Own go-to-market across new business, renewals, and upsell.
• Partner with revenue, enablement, growth, and comms teams to align messaging and training.
• Lead the downstream PM team and build AI-native production workflows.

Skills

Product marketing

Leadership

GTM strategy

GenAI

Cross-functional

Job description

• Own go-to-market across new business, renewals, and upsell.
• Partner with revenue, enablement, growth, and comms teams to align messaging and training.
• Lead the downstream PM team and build AI-native production workflows.

What success looks like:

• High adoption of GTM materials contributing to improved win rates.
• Faster, on-brand asset production via AI-enabled processes.

What you'll bring:

• 10+ years of product marketing and 4+ years of leadership.
• Enterprise B2B/B2B2C GTM expertise and hands-on GenAI experience.

Spring Health

Spring Health is a global mental health company using an AI-native platform to deliver personalized support across coaching, therapy, and medication. It reaches 170 million+ people and fosters a culture of thoughtful AI use.