Director, AI-Driven Discoverability & Copy

Tapestry, Inc.; United States; Hybride; USD 160 000 - 165 000; Plein temps

Avantages offerts par ce poste

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid paternity & maternity leave

Commuter benefits

Disability insurance

Tuition assistance

Résumé du poste

Coach seeks a Director, AEO Discoverability & Copy to build scalable discoverability capabilities for eCommerce and product content through structured data and AI-enabled workflows. You will own the global copy strategy and standards to ensure consistent, consumer-relevant information at scale.

You will lead AI-driven content initiatives, govern content quality, and partner with Data, Digital Product, and technology teams while aligning with Local BUs to respect market nuances and drive

Qualifications

• 10+ years in content strategy, eCommerce content, digital discoverability, or related fields, with significant leadership experience.
• Demonstrated expertise across SEO/AEO/GEO, structured content, content architecture, and AI-powered discovery.
• Deep understanding of eCommerce product content, PDP ecosystems, and consumer decision journeys.
• Experience building new capabilities or operating models within rapidly evolving digital disciplines.
• Strong understanding of generative AI content workflows and associated quality and governance considerations.
• Strong strategic communication skills and ability to influence senior leaders.

Responsabilités

• Own the global copy strategy and standards, establishing frameworks, content structures, voice principles, and operating models for scalable product information.
• Define global discoverability standards and playbooks spanning product copy, editorial content, FAQs, and structured content.
• Build scalable product content and data foundations to improve discoverability and content reuse.
• Lead the development of AI-enabled content workflows, enhancing quality, localization, and efficiency.
• Lead global AEO-focused content strategies, including FAQs, guides, and long-form content.
• Set governance and quality standards for AI-assisted content, ensuring brand voice and accuracy.

Connaissances

Content strategy

Discoverability

SEO / AEO

AI workflows

Leadership

Cross-functional collaboration

Strategic communication

Description du poste

Coach seeks a Director, AEO Discoverability & Copy to build scalable discoverability capabilities for eCommerce and product content through structured data and AI-enabled workflows. You will own the global copy strategy and standards to ensure consistent, consumer-relevant information at scale.

You will lead AI-driven content initiatives, govern content quality, and partner with Data, Digital Product, and technology teams while aligning with Local BUs to respect market nuances and drive