Director, Global AEO & Copy Strategy

Tapestry, Inc.; New York (NY); Hybrid; USD 160,000 - 165,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401 (K)

Paid Paternity and Maternity leave

Commuter Benefits

Disability insurance

Tuition assistance

Job summary

Coach, part of Tapestry, Inc., is seeking a Director of AEO Discoverability & Copy in New York. You will build scalable discoverability capabilities for eCommerce and product content, leveraging AI-enabled workflows and first‑party signals to improve search and consumer understanding.

You will lead a global team to establish voice principles, content architecture, and governance, partnering with data and technology groups to drive measurable improvements in discoverability and content quality.

Qualifications

• 10+ years in content strategy, eCommerce content, or digital discoverability with leadership experience.
• Demonstrated expertise across SEO/AEO/GEO, structured content, content architecture, and AI-powered discovery.
• Deep understanding of eCommerce product content and PDP ecosystems.
• Experience building new capabilities or operating models in rapidly evolving digital disciplines.

Responsibilities

• Own the global copy strategy and standards, establishing frameworks and voice principles for product information at scale.
• Define global discoverability standards and playbooks across copy, content, and first-party signals to improve machine and consumer understanding.
• Build scalable product content and data foundations to improve discoverability and content reuse.
• Establish the global AI-enabled content and copy workflows for quality, localization, and efficiency.
• Lead development of AEO-focused content strategies including FAQs and long-form content.

Skills

SEO/AEO/GEO

Structured content

AI-powered discovery

Leadership

Content strategy

Strategic communication

Job description

Coach, part of Tapestry, Inc., is seeking a Director of AEO Discoverability & Copy in New York. You will build scalable discoverability capabilities for eCommerce and product content, leveraging AI-enabled workflows and first‑party signals to improve search and consumer understanding.

You will lead a global team to establish voice principles, content architecture, and governance, partnering with data and technology groups to drive measurable improvements in discoverability and content quality.