Director, AI-Driven Consumer Growth

Everlywell, Inc.; Hoffman Estates (IL); Hybrid; USD 230,000 - 350,000; Full time

Job summary

Everlywell is seeking a Director, Consumer Growth (AI-Native) to own paid and organic acquisition while building AI-driven agent infrastructure for rapid experimentation and scalable growth. You will set strategy across paid social, paid search, SEO, and organic, then architect and operate the AI agents that execute media buying, creative iteration, and reporting with limited day-to-day direction.

You will design an orchestration layer, an AI-assisted creative engine, and determine ownership

Qualifications

• 10+ years in growth or performance marketing.
• 5+ years managing paid social and paid search directly in-platform.
• Track record managing multi-million-dollar media budgets against CAC and payback targets.
• Hands-on experience building or orchestrating AI agents or automation for campaign management, creative production, or performance analysis.
• Experience owning organic channels (SEO, content, or organic social) alongside paid.
• Strong command of growth economics and measurement, including incrementality testing and post-iOS attribution.
• Experience leading small, capable teams and managing agencies.
• BA/BS or equivalent experience.

Responsibilities

• Build and operate the AI agent infrastructure for growth.
• Design and build the agent orchestration layer that runs paid media with limited human direction, using tools such as Grokbot, Ryze, Claude, and platform-native AI (Advantage+, Performance Max, automated bidding).
• Build an AI-assisted creative engine that generates, tests, and iterates ad concepts at high volume, within healthcare advertising policies and compliance standards.
• Own paid acquisition across paid social and paid search: strategy, budget, bidding, audiences, and day-to-day optimization.
• Own organic acquisition, including AEO/GEO, SEO, and content, leveraging the AI architecture above.
• Manage a media budget of $5M+ annually against CAC, ROAS, and payback targets, reallocating spend weekly based on performance.
• Lead measurement in a privacy-constrained environment: incrementality testing, attribution, MMM-informed planning, and HIPAA-aware tracking.
• Manage agency and freelance partners, holding them to clear performance standards.
• Prototype new revenue vectors and validate them fast with landing pages, fake-door tests, and quick prototypes.

Skills

Growth marketing

Paid social

Paid search

AI agents

Organic growth

Measurement & attribution

Team leadership

BA/BS

Education

BA/BS or equivalent

Tools

Grokbot

Ryze

Claude

Advantage+

Performance Max

Job description

Everlywell is seeking a Director, Consumer Growth (AI-Native) to own paid and organic acquisition while building AI-driven agent infrastructure for rapid experimentation and scalable growth. You will set strategy across paid social, paid search, SEO, and organic, then architect and operate the AI agents that execute media buying, creative iteration, and reporting with limited day-to-day direction.

You will design an orchestration layer, an AI-assisted creative engine, and determine ownership