Director, Advertising Strategy & Cross-Category Impact

thenewyorktimes; New York (NY); Hybride; USD 180 000 - 240 000; Plein temps

Résumé du poste

The New York Times is seeking a Director of Strategy to lead cross-category advertising strategy efforts, collaborating with creative, sales, and planning teams to drive meaningful brand outcomes across digital, print, audio, and events. You will guide teams toward strategic, data-driven recommendations that improve client results and align with NYT’s mission.

You will report to the Executive Strategy Director and mentor a team of strategists while coordinating across multiple departments to

Qualifications

• 12+ years of cross-platform Advertising experience in brand and media strategy.
• Experience working on RFPs.
• Experience collaborating with sales and marketing teams.
• Interest in managing high-volume categories.

Responsabilités

• Manage 3-6 strategists across 2-3 Categories.
• Co-lead resourcing across the Strategy Team.
• Consult with Sales leadership to improve processes, practices and strategic deliverables.
• Engage with Ad Department teams to guide cross-functional solutions and innovations.
• Use research and data to articulate and support sales stories.
• Author and deliver creative briefs on tight turnarounds.
• Create and guide powerful proposals that show the value of NYT media offerings.
• Develop understanding of all New York Times assets.
• Lead and project manage across departments to create integrated client programs.
• Develop, articulate and share innovative programs and opportunities.
• Research and guide content strategy briefs.

Connaissances

Cross-platform advertising

Brand & media strategy

RFPs

Sales collaboration

High-volume categories

Description du poste

The New York Times is seeking a Director of Strategy to lead cross-category advertising strategy efforts, collaborating with creative, sales, and planning teams to drive meaningful brand outcomes across digital, print, audio, and events. You will guide teams toward strategic, data-driven recommendations that improve client results and align with NYT’s mission.

You will report to the Executive Strategy Director and mentor a team of strategists while coordinating across multiple departments to