Director, Cross-Category Advertising Strategy

The New York Times Company; New York (NY); Vor Ort; USD 160.000 - 170.000; Vollzeit

Benefits dieser Stelle

Annual bonus

Restricted stock

Medical, dental, and vision benefits

401(k) plan

Paid vacation and sick days

Tuition reimbursement

Professional development programs

Zusammenfassung

The New York Times Company is seeking a Director of Strategy to lead cross-category teams and guide the creative process for advertising strategy across digital, print, audio, and events. You will mentor strategists, shape research-driven insights, and collaborate with Sales, Ad Product, and other departments to deliver compelling, integrated client programs.

You will report to the Executive Strategy Director and help translate client goals into impactful media solutions across NYT assets.

Qualifikationen

• 12+ years of cross-platform Advertising experience in brand and media strategy.
• Experience working on RFPs.
• Experience working in collaborative sales and marketing processes, including with sales teams.
• Understanding of the current social, branded content, digital, audio and mobile media landscapes.
• Ability to translate long-term advertiser goals into NYT solutions.

Aufgaben

• Manage 3-6 strategists across 2-3 Categories.
• Co-lead resourcing across the Strategy Team.
• Consult with Sales leadership to improve processes and deliverables.
• Engage with Ad Department teams to guide cross-functional solutions and innovations.
• Use research and data to articulate and support sales stories.
• Write and deliver compelling creative briefs on tight turnarounds.
• Create client-ready proposals that illustrate value of NYT media offerings.
• Develop understanding of all The New York Times assets.
• Lead and project manage across departments to create integrated programs.
• Develop and share innovative programs, partnerships and opportunities.

Kenntnisse

Cross-platform advertising experience

Advertising strategy leadership

RFP experience

Sales collaboration

Media landscape knowledge

Translate advertiser goals to NYT-sup­

Ausbildung

Bachelor's Degree or equivalent

Jobbeschreibung

The New York Times Company is seeking a Director of Strategy to lead cross-category teams and guide the creative process for advertising strategy across digital, print, audio, and events. You will mentor strategists, shape research-driven insights, and collaborate with Sales, Ad Product, and other departments to deliver compelling, integrated client programs.

You will report to the Executive Strategy Director and help translate client goals into impactful media solutions across NYT assets.