Dir Sales Strategy

The Weather Channel; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

The Weather Channel is seeking a Director of Sales Strategy to craft marketing and product strategies. You will coordinate with various teams, identify marketplace needs, and support sales training while engaging in senior-level client meetings.

The ideal candidate should have a Bachelor’s degree, strong experience in leadership, and preferably a background in the Automotive Industry. This role will enable you to have a significant impact on sales and product positioning to enhance growth.

Qualifications

• Management or significant leadership experience.
• Experience working with larger accounts.
• Experience in the Automotive Industry strongly preferred.

Responsibilities

• Coordinate marketing and ad products teams across key verticals.
• Identify marketplace needs and feedback patterns.
• Assist with training sales force and updating Category Playbooks.
• Outline positioning and strategy for relevant verticals.
• Consult on monetizing TWC core solutions.
• Attend client meetings to support Sales.

Skills

Expert presentation and sales skills

Strong prioritization skills

Knowledge of online and offline media sales and operations

Strong lateral leadership/influencing skills

Proven ability to quickly establish rapport with C-level executives

Analytical skills from large data

Ability to create sales strategies specific to customer sets

Education

Bachelor's degree

MBA

Job description

We are The Weather Company, and our name speaks for itself. We are a company focused entirely on the weather, and we’re proud to say we reach two-thirds of all U.S. adults through a media portfolio that includes The Weather Channel, weather.com and our mobile applications –Weather Services International, and Weather Underground.

Job Description

The Director of Sales Strategy will work closely with its counterparts in Ad Products, Client Solutions, Marketing, and Measurement to ensure that we have a relevant suite of products available to sell for our top verticals and to help guide prioritization and evaluation of projects based on marketplace needs. The Strategy team also works closely with Sales leadership to inform go to market strategies by vertical and participates in senior‑level client meetings when there are opportunities to explore new partnerships and bespoke solutions.

Essential Duties and Responsibilities

• Coordinating with cross‑functional marketing and ad products teams to position solutions across key verticals.
• Identifying key needs in the marketplace for relevant verticals, recognizing patterns of feedback from sales and clients, sharing feedback with product teams and identifying solutions.
• Working with marketing teams to supplement training for the sales force to provide in‑depth knowledge of key verticals and crafting/updating Category Playbooks detailing TWC best practices to drive growth in the category.
• Understanding the current competitive landscape and outlining a positioning and strategy for relevant verticals.
• Consulting with Sales on optimal strategies for monetizing TWC core solutions in relevant verticals.
• Attending senior‑level client meetings to support Sales in understanding client business objectives and strategizing innovative partnership solutions.

Qualifications

• Education: Bachelor's degree required, MBA preferred.
• Management or significant leadership experience.
• Experience working with larger accounts.
• ***Experience in the Automotive Industry strongly preferred.***

Knowledge, Skills and Abilities

• Expert presentation and sales skills.
• Strong prioritization skills.
• Knowledge of online and offline media sales and operations.
• Strong lateral leadership/influencing skills.
• Proven ability to quickly establish rapport with C‑level executives.
• Analytical skills that allow for quick conclusions from large amounts of data.
• Ability to create sales strategies specific to customer sets.

All your information will be kept confidential according to EEO guidelines.