Director, Advanced Media Partnerships — Remote

Marketbridge; Boston (MA); Remote; USD 92,000 - 120,000; Full time

Benefits offered by this job

Flexible PTO

Summer Fridays

Parental leave

Health benefits

401(k) with company contribution

Professional development fund

Company laptop

Perkopolis discounts

Job summary

Marketbridge is seeking a Director, Advanced Media Partnerships to lead integrated, performance-driven media strategies for complex B2B clients. The role manages a team of media planners and buyers across programmatic, direct publisher buys, OOH, CTV, and more, translating client goals into actionable plans.

You'll collaborate with cross-functional teams to optimize investment, measure outcomes, and strengthen the Media practice. Remote role across the US/Canada, with visa eligibility notes.

Qualifications

• Eight or more years of experience in media strategy, planning, or integrated media.
• Strong experience developing B2B media strategies for complex or enterprise clients.
• Deep knowledge of digital and offline media planning, including programmatic, display, video, trade and industry media, content syndication, OOH, CTV, broadcast, and other relevant B2B channels.
• Experience leading, coaching, or mentoring media professionals and improving the strategic quality of their work.
• Strong client-facing experience, including presenting strategic recommendations to director-, vice president-, and executive-level stakeholders.
• Experience developing partner relationships and negotiating with media vendors.

Responsibilities

• Lead the development of integrated media strategies and plans for complex B2B clients, translating business and marketing objectives into clear channel, audience, investment, and measurement recommendations.
• Develop cross-channel media plans spanning programmatic media, direct publisher buys, trade and industry media, digital display, video, content syndication, OOH, CTV, broadcast, experiential, and emerging platforms.
• Define the role of each channel throughout the buyer journey, ensuring media investments work together as part of a cohesive strategy rather than as standalone tactics.
• Lead, coach, and develop a team of media planners and buyers, elevating the strategic quality and consistency of their work.
• Partner with activation specialists to translate media strategies into effective execution, optimization, and ongoing performance management.
• Use performance data, market intelligence, audience insights, and measurement findings to communicate clear narratives and recommend strategic optimizations.
• Partner closely with Demand Strategy, Creative, Analytics, Client Success, Project Management, and other disciplines to develop cohesive brand-to-demand programs.
• Build and improve planning frameworks, tools, standards, and processes that increase consistency and scalability across the Media practice.
• Evaluate emerging channels, platforms, partners, data sources, and planning technologies to identify relevant opportunities for clients.
• Build strong relationships with media partners and vendors, leveraging those relationships to inform planning recommendations, drive innovation, and improve investment decisions.
• Lead vendor evaluations and negotiations to help secure appropriate pricing, placements, partnerships, and added value for clients.
• Present media strategies, recommendations, and performance insights to senior client stakeholders.

Skills

Media strategy

Team leadership

B2B advertising

Vendor negotiations

Data-driven optimization

Stakeholder communication

Audience insights

Cross-functional collaboration

Tools

The Trade Desk

Display & Video 360

Campaign Manager 360

Bionic

6sense

Demandbase

Job description

Marketbridge is seeking a Director, Advanced Media Partnerships to lead integrated, performance-driven media strategies for complex B2B clients. The role manages a team of media planners and buyers across programmatic, direct publisher buys, OOH, CTV, and more, translating client goals into actionable plans.

You'll collaborate with cross-functional teams to optimize investment, measure outcomes, and strengthen the Media practice. Remote role across the US/Canada, with visa eligibility notes.