Director, Media Strategy

Marketbridge; Boston (MA); Remote; USD 100,000 - 120,000; Full time

Benefits offered by this job

Time Off & Flexibility

Health & Wellness

Financial Security

Learning & Growth

Tech & Perks

Job summary

Marketbridge is seeking a Director, Media Strategy to lead integrated B2B media strategies for enterprise clients. You’ll guide planning and activation teams, collaborating with account, analytics, and creative specialists to deliver campaigns that achieve measurable business results.

You will manage vendor relationships, optimize campaigns, and present insights and recommendations to clients, while mentoring junior team members in a fast-paced agency environment.

Qualifications

• 8+ years of experience in media strategy, planning, and buying
• Strong knowledge of B2B media channels and platforms
• Experience with programmatic platforms and vendor relationships
• Ability to translate client objectives into actionable media plans
• Experience leading client presentations and cross-functional teams

Responsibilities

• Develop comprehensive B2B media strategies aligned with client goals
• Translate marketing and demand-gen strategies into actionable plans
• Identify opportunities across programmatic, paid social, SEM, and trade pubs
• Provide direction across planning, activation, optimization, and reporting
• Lead or support client conversations and present plans and results

Skills

Media strategy

Media planning

B2B marketing

Programmatic buying

Client leadership

Analytics

Vendor management

Presentation skills

Education

Bachelor's degree in Marketing/Business

Tools

The Trade Desk

DV360

Job description

This is a remote role

Who We're Looking For

If you relish the challenge of developing multi-faceted media strategies that support clients’ marketing goals, understand the complexities of media planning and buying, and bring strong B2B media experience, this may be the role for you.

Marketbridgeis seeking a Director, Media Strategy to lead the development and execution of integrated media strategies for enterprise B2B clients. Working alongside a team of talented mediaprofessionals, andleading the charge on strategy media strategies withcross-functional partners, you will help build best-in-class, brand-to-demand campaigns that deliver measurable business results.

WhatYou’llBe Doing

The Director, Media Strategy willbe responsible fordeveloping and overseeing B2B media strategies across a portfolio of client accounts. This role requires a strong understanding of B2B media channels, vendors, platforms, and emerging trends, along with the ability to translate clientobjectivesinto actionable media plans.

You will serve as a strategic media lead for clients, guideplanningand activation teams, and collaborate closely with account management, demand strategy, creative, analytics, and channel specialists to deliver integrated and effective campaigns.

Key Responsibilities

Media Strategy and Planning

Develop comprehensive B2B media strategies that align with client marketingobjectives, target audiences, and business goals

Translate broader marketing and demand-generation strategies into actionable, full-funnel media plans

Identifyand evaluate media opportunities across programmatic, paid social, SEM, trade publications, outdoor, traditional media, and other relevant channels

Provide strategic direction throughout campaign planning, activation, optimization, and reporting

Ensure media plans are appropriately structured, measurable, andoptimizedto deliver against agreed-upon objectives

Campaign Execution and Optimization

Partner with channel specialists and activation teams to ensure campaigns are executed accurately and in alignment with the approved strategy

Support in-platform campaign management and optimization whenrequired

Review campaign performance and use data and insights toidentifyoptimization opportunities

Helpestablishcampaign measurement frameworks, key performance indicators, and reporting approaches

Ensure learnings and performance insights are incorporated into future planning and recommendations

Client Partnership

Serve as a trusted media advisor to clients, providing clear, informed, and actionable recommendations

Lead or support client conversations related to media strategy, planning, campaign performance, and optimization

Present media plans, results, insights, and recommendations with clarity and confidence

Build a strong understanding of each client’s business, industry, audiences, and competitive landscape

Identifyopportunities to expand or strengthen the agency’s media offering within existing client relationships

Vendor and Budget Management

Build andmaintainstrong relationships with B2B media vendors and platform partners

Evaluate vendor capabilities, opportunities, and recommendations to ensure they align with client needs

Support media negotiations and work to secureappropriate rates, placements, and added value

Oversee media budgets and ensure investments areallocatedand managed responsibly

Maintain awareness of new media partners, platforms, tools, and opportunities relevant to B2B audiences

Team Leadership and Collaboration

Provide guidance, mentorship, and strategic direction to media team members

Review media plans and recommendations to ensure strategic quality, accuracy, and alignment

Support the professional development and growth of junior and mid-level team members

Foster strong collaboration across media, account management, demand strategy, creative, analytics, and other internal teams

Contribute to the continued evolution of Marketbridge’s media processes, tools, capabilities, and best practices

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or a related field is a plus

8+ years of experience in media strategy, planning, and buying, preferably within an agency environment

Strong experience developing and executing media strategies for B2B clients

Demonstrated knowledge of B2B media channels, including programmatic, paid social, SEM, and trade publications

Experience working with The Trade Desk, DV360, or comparable programmatic platforms

Experience managingsubstantialmedia budgets and working with media vendors and platform partners

Strong analytical skills and experience interpreting media performance data and reporting

Experience leading client presentations and providing strategic media recommendations

Previousexperience mentoring, managing, or providing direction to media professionals

Excellent communication, presentation, and relationship-management skills

Ability to manage multiple client accounts and quickly shifting priorities in a fast-paced agency environment

A collaborative mindset and the ability to bring forwardnew ideas, challenge existing approaches, and work effectively across teams

Our Culture & Our Core Values

Marketbridge supports Fortune 50 companies and global brands in redefining how they go to market.

How we work together matters just as much as the work itself. Our values shape how weoperateday to day.Be Kindmeans treating teammates with respect and showing up for one another.Be Openreflects how we collaborate, share perspectives, and give clear, honest feedback.Be Realspeaks to a culture of authenticity, where people can speak up and be themselves.Be Bravepushes us to challenge assumptions, think critically, and pursue ideas that lead toreal results.

You’lljoin a collaborative team focused on solving real problems for complex clients. From day one,you’llgain hands-on experience, work closely with supportive leaders, and continue developing through meaningful client work and ongoing learning. We value accountability, curiosity, and ownership, and we trust people to take initiative and follow through.

Here,you’lldo meaningful work, alongside smart people, with room to grow as the business grows.

At Marketbridge, we support our team with benefits that prioritize well-being, flexibility, and growth.Here’swhat you can look forward to:

Time Off & Flexibility– Flexible PTO, summer Fridays, and paid parental leave (up to16 weeksfor birthing parents). Plus,we’reclosed from Christmas to New Year’s so you can fully unplug.

Health & Wellness–Comprehensive medicalbenefitsand freepremiumaccess to the Calm app for relaxation and mindfulness.

Financial Security–401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind.

Learning & Growth– A professional development fund($500)and continuous learning programs to invest in your career.

Tech & Perks– Company-provided laptop & accessories,monthlyWi-Fi & cell stipend,ChatGPT EnterpriseAccessand exclusive discounts through Perkopolis.

Note: This position requires candidates to bein Canada or the US without visa sponsorship.Marketbridgeis an Equal Opportunity Employer.
We aim to offer competitive andequitablecompensation based on factors such as location, relevant experience, skills, and market benchmarks. Theanticipatedsalary range for this role is$100,000 to $120,000.Final compensation will bedeterminedbased on the successfulcandidate’squalifications, andadditionalflexibility may be considered for candidates whose experience andexpertisesignificantly exceed therole’score requirements.