Direct-to-Consumer Marketing Manager

HarperCollins Publishers; United States; Remote; USD 80,000 - 110,000; Full time

Job summary

HarperCollins Publishers is seeking a detail-oriented Marketing Manager to support its Direct-to-Consumer marketing team. This role will focus on executing and coordinating marketing campaigns for Study Gateway, MasterLectures, and FaithGateway Online Bible Studies while working closely with internal teams and external partners.

The successful candidate will manage campaign execution from planning through launch, support digital marketing initiatives, create customer-facing content, and ensure

Qualifications

• Minimum 3+ years in marketing, eCommerce, or related fields.
• Experience with consumer-focused or content-based products preferred.
• Strong written and verbal communication skills.
• Ability to manage multiple projects with attention to detail.
• Experience collaborating with cross-functional teams and external partners.

Responsibilities

• Manage daily execution of marketing campaigns for Study Gateway, MasterLectures, and FaithGateway Online Bible Studies.
• Coordinate product launches, seasonal campaigns, subscriber initiatives, and promotional activities from planning through completion.
• Write, edit, proofread, and implement marketing content across emails, landing pages, websites, promotional materials, and customer communications.
• Perform quality checks on customer-facing campaigns, including messaging, creative assets, offers, links, and landing pages.
• Collaborate with Creative, Lifecycle Marketing, Performance Marketing, Social Media, Product, Development, Customer Service, Publishing teams, and external partners.
• Coordinate campaign assets, timelines, approvals, and deliverables while maintaining clear communication with stakeholders.
• Monitor campaign performance, subscriber engagement, revenue results, and other key marketing metrics.
• Prepare reports, document campaign insights, and support continuous improvement initiatives.
• Maintain marketing calendars, project timelines, workflow documentation, and campaign organization systems.
• Support testing, optimization activities, content updates, and platform improvements.

Skills

Campaign management

Digital marketing

Content marketing

Email marketing

Social media

Analytics

Project management

Collaboration

Education

Bachelor's degree in Marketing, Communications, English, Journalism, or related field

Tools

Google Analytics

Airtable

Canva

Photoshop

Adobe Creative Suite

Microsoft Office

Job description

HarperCollins Publishers is seeking a detail-oriented Marketing Manager to support its Direct-to-Consumer marketing team. This role will focus on executing and coordinating marketing campaigns for Study Gateway, MasterLectures, and FaithGateway Online Bible Studies while working closely with internal teams and external partners.

The successful candidate will manage campaign execution from planning through launch, support digital marketing initiatives, create customer-facing content, and ensure