Director of Marketing — Catholic Book Campaigns (Remote)

Ecpa; Tennessee; Hybrid; USD 90.000 - 100.000; Vollzeit

Zusammenfassung

HarperCollins Christian Publishing is seeking a Director of Marketing for the new Harper Catholic imprint. The role leads integrated campaigns across frontlist and select backlist titles, leveraging audience insights and platform dynamics to drive revenue and author brand growth.

The position blends traditional title marketing with digital and content marketing, requiring strong leadership, cross-functional collaboration, and coach-like support for authors.

Qualifikationen

• 7+ years of marketing experience with leadership in campaign strategy and execution
• Bachelor’s degree in Marketing, Communications, or related field
• Knowledge of marketing, digital strategy, audience development, and analytics best practices; familiarity with Catholic readerships and publishing landscape

Aufgaben

• Lead development and execution of integrated marketing campaigns for frontlist and select backlist titles
• Own positioning, messaging, and go-to-market strategy informed by audience insights
• Develop deep understanding of target audiences and their motivations
• Apply platform and algorithm knowledge to shape content and channel strategy
• Guide transformation of long-form content into digital and social assets
• Coach authors on audience engagement and content strategy
• Partner with editorial, publicity, sales, and digital teams to align strategy
• Present marketing plans and results to stakeholders and leadership
• Build relationships with Catholic authors, agents, clergy, scholars, and institutional partners

Kenntnisse

Strategic leadership

Audience insight

Platform fluency

Content storytelling

Data-driven decisions

Ausbildung

Bachelor’s degree in Marketing or Communications

Jobbeschreibung

HarperCollins Christian Publishing is seeking a Director of Marketing for the new Harper Catholic imprint. The role leads integrated campaigns across frontlist and select backlist titles, leveraging audience insights and platform dynamics to drive revenue and author brand growth.

The position blends traditional title marketing with digital and content marketing, requiring strong leadership, cross-functional collaboration, and coach-like support for authors.