Marketing Director, Spanish Bibles & Christian Resources

News Corporation; United States; Hybrid; USD 110.000 - 120.000; Vollzeit

Zusammenfassung

HarperCollins Christian Publishing seeks a Senior Marketing Director to lead integrated campaigns for Spanish Bible lines, academic, and Christian resources across the U.S., Mexico, Latin America, and Spain. You will guide brand messaging, metadata, media planning, events, partnerships, and retail marketing with internal and external teams.

Reporting to the VP of Marketing, you will manage budgets, ROI, and translation lines, liaising with sales and authors, driving campaigns from concept to

Qualifikationen

• 8+ years of highly complex marketing and/or sales experience.
• 4+ years of people management experience, leading a business unit or function.
• Hands-on experience with email, social media, and digital advertising strategy and execution.
• Understanding of the Spanish-speaking Christian market in the U.S. and Latin America.
• Bachelor’s degree in Bible Theology/Studies or Christian Ministry preferred; marketing, business or related degrees considered.
• Excellent written and verbal Spanish communication skills.

Aufgaben

• Develop and execute integrated marketing campaigns for product lines to optimize sales for Bible projects and product lines.
• Oversee all areas of marketing and publicity online and offline, including brand positioning, metadata, media planning, email, social media, events, partnerships, retail marketing, and content marketing.
• Manage marketing staff including performance appraisals and coaching; secure and lead external marketing partners/vendors.
• Analyze marketing campaigns and make recommendations based on ROI and learnings.
• Work with product development to guide creative, packaging, and brand messaging and recommend product changes.
• Present marketing plans at meetings with sales teams, internal stakeholders, and external authors and partners.
• Manage budget development and expense projections for relevant projects.
• Attend trade shows and conferences as required.

Kenntnisse

Analytics

Team management

Relationship building

Prioritization

Time management

Bilingual Spanish/English

MS Office

Spanish communication

Biblical knowledge

Ausbildung

Bachelor’s degree in Bible Theology/Studies or Christian Ministry

Marketing or business degree considered

Jobbeschreibung

HarperCollins Christian Publishing seeks a Senior Marketing Director to lead integrated campaigns for Spanish Bible lines, academic, and Christian resources across the U.S., Mexico, Latin America, and Spain. You will guide brand messaging, metadata, media planning, events, partnerships, and retail marketing with internal and external teams.

Reporting to the VP of Marketing, you will manage budgets, ROI, and translation lines, liaising with sales and authors, driving campaigns from concept to