Marketing Manager

HarperCollins Publishers; United States; Remoto; USD 80.000 - 110.000; Tempo pieno

Descrizione del lavoro

HarperCollins Publishers is seeking a detail-oriented Marketing Manager to support its Direct-to-Consumer marketing team. This role will focus on executing and coordinating marketing campaigns for Study Gateway, MasterLectures, and FaithGateway Online Bible Studies while working closely with internal teams and external partners.

The successful candidate will manage campaign execution from planning through launch, support digital marketing initiatives, create customer-facing content, and ensure

Competenze

• Minimum 3+ years in marketing, eCommerce, or related fields.
• Experience with consumer-focused or content-based products preferred.
• Strong written and verbal communication skills.
• Ability to manage multiple projects with attention to detail.
• Experience collaborating with cross-functional teams and external partners.

Mansioni

• Manage daily execution of marketing campaigns for Study Gateway, MasterLectures, and FaithGateway Online Bible Studies.
• Coordinate product launches, seasonal campaigns, subscriber initiatives, and promotional activities from planning through completion.
• Write, edit, proofread, and implement marketing content across emails, landing pages, websites, promotional materials, and customer communications.
• Perform quality checks on customer-facing campaigns, including messaging, creative assets, offers, links, and landing pages.
• Collaborate with Creative, Lifecycle Marketing, Performance Marketing, Social Media, Product, Development, Customer Service, Publishing teams, and external partners.
• Coordinate campaign assets, timelines, approvals, and deliverables while maintaining clear communication with stakeholders.
• Monitor campaign performance, subscriber engagement, revenue results, and other key marketing metrics.
• Prepare reports, document campaign insights, and support continuous improvement initiatives.
• Maintain marketing calendars, project timelines, workflow documentation, and campaign organization systems.
• Support testing, optimization activities, content updates, and platform improvements.

Conoscenze

Campaign management

Digital marketing

Content marketing

Email marketing

Social media

Analytics

Project management

Collaboration

Formazione

Bachelor's degree in Marketing, Communications, English, Journalism, or related field

Strumenti

Google Analytics

Airtable

Canva

Photoshop

Adobe Creative Suite

Microsoft Office

Descrizione del lavoro

HarperCollins Publishers is seeking a detail-oriented and collaborative Marketing Manager to support its Direct-to-Consumer marketing team. This role will focus on executing and coordinating marketing campaigns for Study Gateway, MasterLectures, and FaithGateway Online Bible Studies while working closely with internal teams and external partners.

The successful candidate will manage campaign execution from planning through launch, support digital marketing initiatives, create customer-facing content, and ensure marketing projects are delivered accurately and on schedule. This position is ideal for a marketer who enjoys managing multiple projects, analyzing campaign performance, and improving customer engagement through effective marketing strategies.

Key Responsibilities:

• Manage daily execution of marketing campaigns for Study Gateway, MasterLectures, and FaithGateway Online Bible Studies.
• Coordinate product launches, seasonal campaigns, subscriber initiatives, and promotional activities from initial planning through completion.
• Write, edit, proofread, and implement marketing content across emails, landing pages, websites, promotional materials, and customer communications.
• Perform quality checks on customer-facing campaigns, including messaging, creative assets, offers, links, and landing pages.
• Collaborate with Creative, Lifecycle Marketing, Performance Marketing, Social Media, Product, Development, Customer Service, Publishing teams, and external partners.
• Coordinate campaign assets, timelines, approvals, and deliverables while maintaining clear communication with stakeholders.
• Monitor campaign performance, subscriber engagement, revenue results, and other key marketing metrics.
• Prepare reports, document campaign insights, and support continuous improvement initiatives.
• Maintain marketing calendars, project timelines, workflow documentation, and campaign organization systems.
• Support testing, optimization activities, content updates, and platform improvements.

Requirements:

• 3+ years of experience in marketing, eCommerce, communications, publicity, events, or related fields.
• Experience with consumer-focused or content-based products is preferred.
• Strong understanding of digital marketing, content marketing, email marketing, social media, and eCommerce practices.
• Experience managing multi-channel marketing campaigns and coordinating projects across different teams.
• Strong written and verbal communication skills with experience creating customer-facing marketing copy.
• Excellent project management skills with strong attention to detail and ability to manage multiple priorities.
• Ability to collaborate effectively with internal teams, partners, and stakeholders.
• Comfortable working with marketing performance data and reporting insights.
• Ability to quickly learn marketing, eCommerce, content management, and project management platforms.
• Proficiency with Microsoft Office; experience with Google Analytics, Airtable, Canva, Photoshop, or Adobe Creative Suite is a plus.

Strong knowledge of:

• Digital marketing campaigns and content strategy
• Email marketing, lifecycle marketing, and customer engagement
• Marketing analytics, reporting, and conversion optimization

Additional Skills & Attributes:

• Highly collaborative with strong ownership and accountability.
• Proactive, dependable, and focused on delivering high-quality work.
• Flexible and adaptable to changing priorities and business requirements.
• Willingness to learn and adopt new marketing tools, technologies, and processes.
• Passion for published resources, digital content, and audience-focused marketing. Bachelor’s Degree in Marketing, Communications, English, Journalism, Ministry, Christian Studies, or a related field