DTC Marketing Manager: Bible Study Campaigns

News Corp; United States; Remote; USD 65,000 - 77,000; Full time

Job summary

HarperCollins Publishers is seeking a Marketing Manager to drive Direct-to-Consumer campaigns for Study Gateway, MasterLectures and FaithGateway. You will coordinate launches, manage multiple projects, and craft customer-facing content across email, landing pages and sites.

The role requires a detail-oriented marketer with strong project management, writing, and collaboration skills, working with publishing teams and external partners to optimize campaign performance.

Qualifications

• 3+ years in marketing, eCommerce, communications, publicity, events or related field; consumer/content products preferred.
• BA in Marketing, Communications, English, Journalism, Ministry or Christian Studies.
• Solid understanding of marketing and consumer behavior; digital marketing, email, social media, and eCommerce best practices.
• Experience executing multi-channel campaigns and coordinating deliverables across teams.
• Familiarity with publishing industry and Christian authors, publishers, ministries, and media.
• Content marketing and/or eCommerce best practices; knowledge of audience engagement, lifecycle marketing, sales funnels, and conversions.
• Exceptional written and verbal communication, with direct-response and customer-facing copy.
• Strong project management and organizational skills; manage multiple priorities.
• Ability to collaborate across teams and manage stakeholder relationships.
• Comfortable with marketing performance data; interpret and communicate results.
• Proficient in Microsoft Office; familiarity with Google Analytics, Airtable; Canva/Photoshop/Adobe Creative Suite is a plus.

Responsibilities

• Coordinate day-to-day marketing campaigns for Study Gateway, MasterLectures, and FaithGateway, ensuring accuracy and timeliness.
• Assist with new product launches, seasonal campaigns, subscriber initiatives, and promotions from kickoff to launch.
• Write, edit, proofread, and implement marketing copy across email, landing pages, websites, and assets.
• Quality assurance on messaging, creative, offers, links, and landing pages.

Skills

Marketing experience

Ecommerce

Communications

Publishing knowledge

Content marketing

Campaign management

Project management

Data analysis

Copywriting

Digital tools

Google Analytics

Adobe Creative Suite

Education

BA in Marketing/Communications

Job description

HarperCollins Publishers is seeking a Marketing Manager to drive Direct-to-Consumer campaigns for Study Gateway, MasterLectures and FaithGateway. You will coordinate launches, manage multiple projects, and craft customer-facing content across email, landing pages and sites.

The role requires a detail-oriented marketer with strong project management, writing, and collaboration skills, working with publishing teams and external partners to optimize campaign performance.