Direct Response Email Copywriter for Beauty Brands

AS Beauty Group; New York (NY); On-site; USD 60,000 - 90,000; Full time

Job summary

AS Beauty is seeking a Direct Response Copywriter with a strong email, SMS, and RCS marketing focus to join a fast-paced creative team in New York. You will craft high-volume promotional and lifecycle copy, developing subject lines, body text, offers, and CTAs across multiple beauty brands.

The ideal candidate has 2–4 years of e-commerce copy experience, a consumer-first mindset, and a proven ability to turn product features into compelling benefits.

Qualifications

• 2–4 years of copywriting experience, preferably in e-commerce, DTC, retail, or performance marketing.
• Strong understanding of direct-response copywriting and consumer motivation.
• Experience writing email marketing copy across promotional and lifecycle campaigns.
• Consumer-first mindset with ability to translate features into benefits.
• Strong headlines, hooks, CTAs, and concise, scannable copy.

Responsibilities

• Write high-volume, conversion-focused email copy across multiple AS Beauty brands.
• Develop subject lines, preview text, headlines, body copy, offers, and CTAs.
• Translate briefs and calendars into clear consumer messaging.
• Lead with consumer benefit and drive action across the customer journey.
• Create copy variations for A/B testing and optimize based on performance.
• Balance brand storytelling with direct-response principles to boost clicks.
• Adapt voice across brands, products, audiences, and segments.
• Collaborate with designers to ensure copy and visuals communicate quickly.
• Incorporate feedback while maintaining speed and accuracy.
• Utilize AI tools to support ideation, iteration, and efficiency.

Skills

Copywriting

Email marketing

Direct-response copywriting

A/B testing

High-volume writing

AI-assisted writing

Brand voice adaptation

Job description

AS Beauty is seeking a Direct Response Copywriter with a strong email, SMS, and RCS marketing focus to join a fast-paced creative team in New York. You will craft high-volume promotional and lifecycle copy, developing subject lines, body text, offers, and CTAs across multiple beauty brands.

The ideal candidate has 2–4 years of e-commerce copy experience, a consumer-first mindset, and a proven ability to turn product features into compelling benefits.