Direct Response Copywriter

AS Beauty Group; New York (NY); On-site; USD 60,000 - 90,000; Full time

Job summary

AS Beauty is seeking a Direct Response Copywriter with a strong email, SMS, and RCS marketing focus to join a fast-paced creative team in New York. You will craft high-volume promotional and lifecycle copy, developing subject lines, body text, offers, and CTAs across multiple beauty brands.

The ideal candidate has 2–4 years of e-commerce copy experience, a consumer-first mindset, and a proven ability to turn product features into compelling benefits.

Qualifications

• 2–4 years of copywriting experience, preferably in e-commerce, DTC, retail, or performance marketing.
• Strong understanding of direct-response copywriting and consumer motivation.
• Experience writing email marketing copy across promotional and lifecycle campaigns.
• Consumer-first mindset with ability to translate features into benefits.
• Strong headlines, hooks, CTAs, and concise, scannable copy.

Responsibilities

• Write high-volume, conversion-focused email copy across multiple AS Beauty brands.
• Develop subject lines, preview text, headlines, body copy, offers, and CTAs.
• Translate briefs and calendars into clear consumer messaging.
• Lead with consumer benefit and drive action across the customer journey.
• Create copy variations for A/B testing and optimize based on performance.
• Balance brand storytelling with direct-response principles to boost clicks.
• Adapt voice across brands, products, audiences, and segments.
• Collaborate with designers to ensure copy and visuals communicate quickly.
• Incorporate feedback while maintaining speed and accuracy.
• Utilize AI tools to support ideation, iteration, and efficiency.

Skills

Copywriting

Email marketing

Direct-response copywriting

A/B testing

High-volume writing

AI-assisted writing

Brand voice adaptation

Job description

AS Beauty is one of the fastest-growing cosmetic companies in the market today. We are a family-run business based in New York, NY, focused on developing global beauty brands that deliver real-world solutions to a diverse consumer base. AS Beauty's portfolio includes renowned brands Laura Geller Beauty, Bliss, and Julep Beauty. We are continually developing products that are innovative, effective, and ensure that our customers feel beautiful inside and out.

About the Role

AS Beauty is looking for a Direct Response Copywriter with a strong focus on email, SMS + RCS marketing to join our fast-paced creative team across our portfolio of beauty brands.

This role is for a writer who understands that great email copy needs to do more than sound good—it needs to capture attention, communicate value quickly, and drive action.

You’ll write high-volume promotional, product, launch, and lifecycle email copy while partnering closely with Creative, Growth, Brand, and CRM teams. The ideal candidate has a consumer-first mindset, understands direct-response principles, can move quickly across multiple brands and priorities, and knows how to use AI to make the creative process faster and smarter.

What You'll Do

• Write high-volume, conversion-focused email copy across multiple AS Beauty brands.
• Develop subject lines, preview text, headlines, subheads, body copy, product messaging, offers, and CTAs.
• Translate marketing briefs, promotional calendars, product launches, and business objectives into clear, compelling consumer messaging.
• Lead with the consumer benefit - quickly answering Why should I care? Why do I need this? Why should I buy now?
• Write across the full customer journey, including acquisition, product education, launches, promotions, cross-sells, retention, replenishment, and win-back.
• Develop multiple copy variations for A/B testing, including subject lines, hooks, offers, urgency, benefits, and CTAs.
• Balance brand storytelling with strong direct-response principles that encourage clicks and conversion.
• Adapt voice and messaging across multiple brands, products, audiences, and customer segments.
• Partner with designers to ensure copy and visual hierarchy work together to communicate the message quickly and effectively.
• Take direction and incorporate feedback from multiple stakeholders while maintaining speed and accuracy.
• Use AI tools to support ideation, iteration, research, versioning, and efficiency while maintaining strong human judgment and brand voice.
• Review email performance and apply learnings to future messaging, hooks, offers, and creative tests.
• Manage a high volume of deliverables while meeting tight deadlines in a fast-moving environment.

What We're Looking For

• 2-4 years of copywriting experience, ideally within e-commerce, DTC, retail, or performance marketing.
• Strong understanding of direct-response copywriting and what motivates a consumer to take action.
• Experience writing email marketing copy across promotional and lifecycle campaigns.
• A consumer-first mindset with the ability to turn product features into clear, relevant consumer benefits.
• Strong headline, hook, CTA, and promotional writing skills.
• Ability to write concise, scannable copy that communicates the key message quickly.
• Comfortable writing at high volume and managing multiple brands, campaigns, and deadlines simultaneously.
• Ability to take a brief, follow strategic direction, and turn feedback into fast, thoughtful revisions.
• Comfortable using AI as part of the everyday writing workflow to increase speed and creative output.
• Strong attention to detail, grammar, proofreading, and consistency.
• Ability to adjust tone and voice across different brands and consumer audiences.
• Experience in beauty, skincare, cosmetics, or consumer products is a strong plus.

What Success Looks Like

You instinctively write from the consumer's point of view. You can take a product feature and quickly turn it into a compelling reason to buy.

You understand that in email, every word has a job—from the subject line that earns the open to the headline that communicates the benefit to the CTA that drives the click.

You're comfortable moving fast, testing often, responding to performance data, and producing a high volume of work without sacrificing quality. You use AI to accelerate your process - not replace strategic thinking or strong copy instincts.

Most importantly, you understand that the goal isn't simply to write beautiful copy. It's to create messaging that connects with the consumer and drives measurable action.