E-commerce Copywriter - Retention & Lifecycle Marketing

UMAEZ LLC; United States; Remote; USD 45,000 - 78,000; Full time

Benefits offered by this job

Learning & development budget

Fully remote work

Job summary

UMAEZ LLC is seeking a full-time remote DTC copywriter to craft high-converting copy for emails, landing pages, product descriptions, and SEO. The role covers lifecycle emails, campaigns, and SMS, with potential for landing-page work as needed.

You’ll write for multiple brands in fragrance, beauty, or wellness, adapting voice across audiences while leveraging AI tools but ensuring human-edited, client-ready output.

Qualifications

• 2+ years of DTC or e-commerce copywriting experience.
• Klaviyo experience — flows and campaigns.
• Strong direct-response instincts for open rates and conversions.
• Ability to write across multiple brands with different voices and audiences.
• Experience in fragrance, personal care, beauty, or health/wellness is a strong advantage.
• AI workflow acceptable but final copies must be human-edited and client-ready.

Responsibilities

• Write email flows (welcome, post-purchase, pre-renewal, renewal restoration, etc.).
• Create email campaigns for promotions, launches, seasonal offers, upsell, and re-engagement.
• Produce SMS copy including subject lines and preheaders.
• Craft landing page and pre-lander copy as needed; optimize product and brand pages.
• Develop SEO content like category pages and on-site copy for organic traffic.

Skills

DTC copywriting

Klaviyo

Direct response

Multi-brand writing

Fragrance/beauty experience

AI-assisted writing

US English

Tools

Klaviyo

Job description

DTC Copywriter - Landing Pages & Brand Copy

[Full-Time Contractor] [Remote] [Flexible Timezone]

Fragrance and health and wellness are two of the most psychologically rich categories in DTC. Customers buy because they want to feel something, look like something, or become something. We build subscription-first brands in both, and we need a full-time copywriter who understands how to write for desire, results, and retention across email, landing pages, product copy, and SEO.

What You Will Write

Depending on where each brand is in its build, some of this you write from scratch. Some of it you inherit and sharpen. Either way, the standard is the same.

PRIMARY:

• Email flows — welcome, post-purchase, pre-renewal, cancellation save, win-back, payment recovery, and more
• Email campaigns — promotional sends, launches, seasonal, upsell, and re-engagement
• SMS copy
• Subject lines, preheaders, and CTAs across all of the above

SECONDARY [Only if needed to fill workload gap]:

• Landing page and pre-lander copy
• Help write or finetune/proofread/localize the following as needed;
  • Product page copy — descriptions, results framing, ingredient and usage education etc.,
  • Website and brand copy — homepage, brand narrative, and supporting pages as needed
  • SEO content — category pages, blog posts, and on-site copy optimised for organic traffic

• 2+ years of DTC or e-commerce copywriting experience — portfolio must include email flows, landing pages, and product copy
• Klaviyo experience — flows and campaigns
• Strong direct-response instincts — subject lines that get opened, CTAs that convert, copy that earns its word count
• Ability to write across multiple brands with different voices, avatars, and categories without them blending
• Category fit — experience in fragrance, personal care, beauty, or health and wellness is a strong advantage. You need to understand how to write for desire, aspiration, and results without over-claiming
• Strong copywriting skills and AI workflow — we expect AI as part of your process but the final copies must be specific, human-edited, and client-ready -not generic
• Near-native US English — our MAIN audience is American
• Fast turnaround and clean output — proofread before you submit

Strong Advantages

• Proven track record and good performance of written emails for subscription DTC brand/s
• SEO copywriting — keyword research, on-page optimisation, meta copy
• SMS platform experience — Klaviyo SMS, Postscript, or Attentive
• Experience writing across multiple brands or clients simultaneously

Compensation & Benefits

Competitive monthly rate (contractor) to be discussed based on experience

Fully remote - no office, no fixed timezone

Learning & development budget

Access to winning ad and landing page references across our brand portfolio

Clear growth path as the team and brand portfolio expands

Weekly performance reviews and tight feedback loops with senior team members

Exposure to multi-market DTC operations across US and Southeast Asia