Direct Response Campaign Strategist

The American Legion; Indianapolis (IN); On-site; USD 55,000 - 75,000; Full time

Job summary

The American Legion is seeking a Direct Response Specialist to coordinate campaign execution with external agencies, ensure internal alignment, and monitor messaging to support fundraising and membership priorities. You will serve as the primary liaison, ensuring campaign quality, timeliness, and visibility while managing reporting based on agency data.

You will collaborate with Marketing, Finance, and senior leadership, review creative for brand consistency, and help translate fundraising goals

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• 3-5 years of direct response marketing, fundraising support, or agency-facing experience.
• Experience working with external agencies or vendors.
• Exposure to fundraising or membership-based organizations.
• Strong organizational and coordination skills with the ability to manage multiple timelines.
• Excellent written and verbal communication skills.
• Ability to review messaging and provide actionable feedback.
• Proficiency in Excel or reporting tools.

Responsibilities

• Coordinate with the external direct response agency and internal stakeholders.
• Review agency recommendations and facilitate internal feedback and approvals.
• Ensure agency deliverables align with organizational expectations and timelines.
• Review campaign messaging for brand consistency and audience alignment.
• Analyze agency performance reports and prepare executive summaries.
• Maintain historical campaign records and present results to leadership.
• Assist in tracking campaign expenses and coordinating invoices.

Skills

Organizational skills

Coordination skills

Communication

Agency experience

Fundraising knowledge

Excel/reporting tools

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

The American Legion is seeking a Direct Response Specialist to coordinate campaign execution with external agencies, ensure internal alignment, and monitor messaging to support fundraising and membership priorities. You will serve as the primary liaison, ensuring campaign quality, timeliness, and visibility while managing reporting based on agency data.

You will collaborate with Marketing, Finance, and senior leadership, review creative for brand consistency, and help translate fundraising goals