Direct Response Fundraising Lead

Texas State University; San Marcos (TX); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Comprehensive health insurance

Generous vacation and sick leave

Tuition benefits

Retirement plans with employer contributions

Job summary

Texas State University seeks an Assistant Director for Direct Response to plan and implement fundraising campaigns to enhance philanthropy. The role focuses on analyzing campaign performance and optimizing communications across various channels.

Candidates should have a Bachelor's in communications or a related field and significant experience in fundraising and project management. Strong interpersonal skills are vital for collaborating with teams and stakeholders within the university.

Qualifications

• Minimum three years of professional experience in fundraising or related field.
• Demonstrated experience in analyzing communication and campaign data.
• Familiarity with generative AI tools for communications.

Responsibilities

• Plan and optimize direct response fundraising campaigns.
• Analyze engagement metrics to improve donor strategies.
• Collaborate with teams for effective fundraising messaging.

Skills

Fundraising communications

Project management

Interpersonal skills

Analytical skills

Education

Bachelor’s degree in communications, marketing, journalism, public relations, or related field

Tools

CRM platforms (Blackbaud, Salesforce)

Email marketing tools

Job description

Texas State University seeks an Assistant Director for Direct Response to plan and implement fundraising campaigns to enhance philanthropy. The role focuses on analyzing campaign performance and optimizing communications across various channels.

Candidates should have a Bachelor's in communications or a related field and significant experience in fundraising and project management. Strong interpersonal skills are vital for collaborating with teams and stakeholders within the university.