Direct Marketing Manager at Jacob Sunroom, Exteriors & Baths Illinois

Comunidade Metodista; Illinois; Vor Ort; USD 40.000 - 48.000; Vollzeit

Benefits dieser Stelle

Medical, Dental, and Vision coverage

Simple IRA with company matching funds

Supportive, family-first culture

Zusammenfassung

Jacob Family Enterprises seeks a Direct Marketing Manager to lead field marketing, events, and canvassing, driving appointment volume and revenue growth. This hands-on role combines frontline activity with team development to achieve annual targets and ROI.

You will oversee shows, manage a direct marketing budget, and mentor a high-performing team, while ensuring disciplined execution and strong brand presence in Illinois.

Qualifikationen

• Proven experience in direct marketing, field marketing, or lead-generation management.
• Ability to hire, train, and coach a team in a fast-paced environment.
• Strong communication and organizational skills with a variable Wednesday-Sunday schedule.

Aufgaben

• Develop and execute comprehensive direct marketing plans to generate high-quality leads.
• Hire, train, supervise, and mentor the direct marketing team.
• Lead by example by actively working shows, events, and canvassing.
• Schedule, prepare, set up, work, and tear down all shows and events (approx. 50 annually).
• Canvass around active job sites to set appointments and promote services.
• Track performance, expenses, and ROI; adjust plans to improve efficiency.
• Build and scale the team as business grows.

Kenntnisse

Direct Marketing

Lead Generation

Field Marketing

Team Leadership

Event Marketing

Jobbeschreibung

Direct Marketing Manager job at Jacob Sunroom, Exteriors & Baths. Illinois.

Direct Marketing Manager

Location: Fairview Heights, IL

Type: Full-Time

Who We Are

Jacob Family Enterprises (including Jacob Sunrooms, Exteriors & Baths and Chesley Fence & Deck) is a family-owned, nationally ranked home improvement leader. We specialize in sunrooms, baths, siding, windows, fencing, decking, and more. Our reputation is built on integrity, exceptional service, and the lifelong customers we create by delivering on our promises—The Jacob Way.

The Opportunity

We are seeking an innovative, hands-on Direct Marketing Manager to build, develop, and lead our direct marketing programs. This is a true "player-coach" position for someone who thrives in the field, working shows, canvassing job sites, and generating leads, while also managing, training, and inspiring a high-performing marketing team. You will oversee all direct marketing efforts, including event marketing, canvassing programs, team development, and budget oversight. This role is critical to increasing appointment volume, boosting demo rates, and driving substantial revenue growth for the organization.

Responsibilities

• Develop and execute comprehensive direct marketing plans to strengthen brand visibility and generate high-quality leads.
• Hire, train, supervise, and mentor the direct marketing team while fostering a positive, energetic, high-performance culture.
• Serve as a top-performing marketer by actively working shows, events, and canvassing. Leading your team by example.

• Schedule, prepare, set up, work, and tear down all shows and events (approx. 50 annually).
• Canvass around active job sites to set appointments and promote company services.
• Ensure all event materials, supplies, and logistics are ready and executed professionally.

• Meet and exceed goals for appointment setting, demo rates, and cost-per-lead metrics.
• Maintain a 10% direct marketing cost budget for shows/events/canvassing (excludes company vehicle/gas).
• Track team performance, marketing expenses, and ROI; make recommendations to improve efficiency and impact.
• Build and scale your team as business needs grow.

• Contribute personally to lead generation and support team success.
• Support the organizational goal of generating $500,000 in revenue from direct marketing annually.
• Understand and communicate bonus structures to ensure clarity and motivation for direct marketers.

Qualifications

• Proven experience in direct marketing, field marketing, event marketing, or lead-generation management.
• Demonstrated ability to hire, train, motivate, and coach a team in a fast-paced environment.
• A strong communicator with excellent organizational skills and the ability to manage a variable Wednesday-Sunday schedule.
• Outgoing, enthusiastic, and results-driven—someone who enjoys working with people and being "on the ground."
• Comfortable working hands-on, including event setup, canvassing neighborhoods, and engaging with the public.

What We Offer

Compensation

• Base Salary: $40,000 + bonus potential up to $7,500 annually
• Bonus structure includes:
  • 2% of personal lead sales (max $400 per sale)
  • 1% of team sales (max $400 per sale)
  • Monthly bonus payout on the second paycheck

Benefits

• Medical, Dental, and Vision coverage
• Simple IRA with company matching funds
• Supportive, family-first culture with strong mission and values

Schedule

• Flexible field-based schedule, typically Wednesday-Sunday, with Monday/Tuesday off.