Direct Marketing Manager

Boyd Gaming Corporation; Las Vegas (NV); On-site; USD 90,000 - 120,000; Full time

Job summary

Boyd Gaming Corporation seeks an on-site Direct Marketing Manager in Las Vegas, NV. You will oversee multi-property campaigns, manage guest segmentation and mailings, and coordinate digital marketing efforts with IT and E-Commerce teams. Collaborative leadership and strong project management are essential.

The role emphasizes data-driven decision making, vendor management, and aligning marketing efforts with property goals. On-site position, equal opportunity employer.

Qualifications

• Undergraduate degree in related field.
• Three (3) or more years of professional experience in database marketing.
• Casino industry database marketing experience preferred.

Responsibilities

• Oversee the effective management of multi-property and property-specific direct marketing campaigns.
• Plan, organize, and manage guest segmentation, list management, group and offer setup, mailer development and print production, and delivery of mailings to targeted guests.
• Organize and manage multiple direct marketing projects to ensure timely completion.
• Support kiosk-based and E-Commerce digital marketing programs and campaigns.
• Select and manage outside agencies and consultants to assist in direct marketing initiatives.
• Obtain RFPs on all jobs and ensure invoices are paid accurately and on time.
• Develop department team members’ capabilities in line with Boyd Style.
• Support campaign analysis and propose productivity improvements.
• Assist properties in their marketing campaigns when needed.

Skills

Database marketing

Team leadership

Project management

Budget management

Data analysis

Education

Bachelor's degree in related field

Tools

Excel

Access

Cognos Query

CMS functions

Job description

Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry. Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.

Job Description

THIS ROLE IS AN ON-SITE POSITION LOCATED IN LAS VEGAS, NV.

Oversee the effective management of multi-property and property-specific directmarketing campaigns ensuring they are completed accurately, cost-effectively, and in atimely manner.

• Manage the team responsible for the execution of multi-property and property specific direct marketing campaigns.
• Effectively plan, organize, and manage the process for guest segmentation, listmanagement, group and offer set-up, mailer development and print production, and delivery of mailings to targeted guests.
• Organize and manage multiple direct marketing projects to ensure timelycompletion.
• Support the execution of kiosk based as well as E-Commerce managed digitalmarketing programs and campaigns.
• Select and manage competent, cost-effective outside agencies and consultants asrequired to assist in direct marketing initiatives.
• Obtain RFPs on all jobs and ensure all invoices are paid accurately and on time.
• Develop department team members’ present and future capabilities in a mannerconsistent with Boyd Style.
• Support the analysis of campaign effectiveness and recommend ways to improvetheir productivity.
• Assist properties in their marketing campaigns when needed.
• Develop good working relationships with other corporate department vital to thesuccessful, timely completion of direct marketing campaigns including, but not limited to, BCS, E-Commerce, and IT.

Qualifications

• Undergraduate degree in related field required.
• Three (3) or more years of professional experience in database marketing.
• Casino industry database marketing experience preferred.
• Ability to collaborate effectively with property staff.
• Strong bias toward assisting the properties to achieve their goals.
• Able to influence and get things done without formal authority.
• Strong organizational and project management skills.
• Able to multi-task multiple concurrent projects.
• Knowledgeable of database marketing programs and direct mail design,production, and fulfillment.
• Proficiency in Microsoft Excel and Access, Cognos Query, and all property CMSfunctions.
• Strong quantitative, analytical and strategic thinking skills.
• Ability to coach and teach.
• Deadline oriented.
• Must be able to obtain/maintain any necessary licenses and/or certifications.

Additional Information

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.

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