Direct Marketing Manager

Boyd Gaming; Las Vegas (NV); On-site; USD 90,000 - 130,000; Full time

Job summary

Boyd Gaming is seeking an on-site Marketing Campaigns Manager in Las Vegas, NV to oversee multi-property direct marketing initiatives. You will lead a team, manage guest segmentation, list management, mailer development, and print production, while coordinating with E-Commerce, IT, and other departments to ensure timely, cost-effective campaigns.

The ideal candidate has a Bachelor's degree in a related field and 3+ years in database marketing, with strong analytical, leadership, and project

Qualifications

• Undergraduate degree in a related field required.
• Three or more years of professional experience in database marketing.
• Casino industry database marketing experience preferred.
• Strong interpretation skills and ability to collaborate with property staff.
• Ability to influence and drive results without formal authority.
• Strong organizational and project management skills.
• Proficiency in Microsoft Excel and Access, Cognos Query, and CMS functions.

Responsibilities

• Oversee management of multi-property and property-specific direct marketing campaigns.
• Plan, organize, and manage guest segmentation, list management, and mailer development.
• Coordinate print production and delivery of mailings to targeted guests.
• Support kiosk-based and E-Commerce digital marketing campaigns.
• Manage relationships with outside agencies and vendors; obtain RFPs and ensure invoicing accuracy.
• Develop team capabilities consistent with Boyd style; analyze campaign effectiveness and drive improvements.
• Assist properties’ marketing campaigns and collaborate with BCS, E-Commerce, IT.

Skills

Database marketing

Project management

Analytical thinking

Team collaboration

Excel proficiency

Education

Bachelor's degree in related field

Tools

Microsoft Excel

Microsoft Access

Cognos Query

CMS systems

Job description

Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry. Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.

Job Description

THIS ROLE IS AN ON-SITE POSITION LOCATED IN LAS VEGAS, NV.

Oversee the effective management of multi-property and property-specific direct marketing campaigns ensuring they are completed accurately, cost-effectively, and in a timely manner.

• Manage the team responsible for the execution of multi-property and property specific direct marketing campaigns.
• Effectively plan, organize, and manage the process for guest segmentation, list management, group and offer set-up, mailer development and print production, and delivery of mailings to targeted guests.
• Organize and manage multiple direct marketing projects to ensure timely completion.
• Support the execution of kiosk based as well as E-Commerce managed digital marketing programs and campaigns.
• Select and manage competent, cost-effective outside agencies and consultants as required to assist in direct marketing initiatives.
• Obtain RFPs on all jobs and ensure all invoices are paid accurately and on time.
• Develop department team members’ present and future capabilities in a manner consistent with Boyd Style.
• Support the analysis of campaign effectiveness and recommend ways to improve their productivity.
• Assist properties in their marketing campaigns when needed.
• Develop good working relationships with other corporate department vital to the successful, timely completion of direct marketing campaigns including, but not limited to, BCS, E-Commerce, and IT.

Qualifications

• Undergraduate degree in related field required.
• Three (3) or more years of professional experience in database marketing.
• Casino industry database marketing experience preferred.
• Excellent interpretation skills.
• Ability to collaborate effectively with property staff.
• Strong bias toward assisting the properties to achieve their goals.
• Able to influence and get things done without formal authority.
• Strong organizational and project management skills.
• Able to multi-task multiple concurrent projects.
• Knowledgeable of database marketing programs and direct mail design, production, and fulfillment.
• Proficiency in Microsoft Excel and Access, Cognos Query, and all property CMS functions.
• Strong quantitative, analytical and strategic thinking skills.
• Ability to coach and teach.Leadership skills.
• Deadline oriented.
• Must be able to obtain/maintain any necessary licenses and/or certifications.

Additional Information

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.