Director of Player Development

Boyd Gaming; Norfolk (VA); Presencial; USD 80.000 - 120.000; Jornada completa

Descripción de la vacante

Boyd Gaming Corporation is seeking leadership for the Player Development Department to drive growth and engagement of tiered card players. The role focuses on high-end players, VIP services, and cross-property cooperation to maximize player value and satisfaction.

The position requires directing staff, building relationships with customers, and delivering data-driven strategies to increase high-value play while adhering to established comp guidelines.

Formación

• Minimum of five years casino marketing experience with a minimum of three years of management experience.
• Strong employee management skills with prior experience leading groups of 10+ individuals.
• Excellent verbal and written communication skills.
• Computer literacy with working knowledge of player tracking systems and MS Word/Excel.
• Ability to analyze customer information and make marketing/complimentary decisions.
• Ability to obtain appropriate work authorization per gaming regulations.

Responsabilidades

• Manage the overall Player Development Department including growth and tracking of tiered card players.
• Direct responsibility for growth and defection of high-end players and oversee VIP activities.
• Supervise, schedule and train Hosts and VIP Services; monitor comp guidelines.
• Coordinate with sister properties to support VIP activities and create staff/customer relationship programs.
• Plan and coordinate VIP player events and monthly activity reports.

Conocimientos

VIP program management

Team leadership

Communication skills

Analytical thinking

Marketing familiarity

Herramientas

Microsoft Word

Excel

Player tracking system

Descripción del empleo

Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry. Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.

Responsible for the overall management of the Player DevelopmentDepartment including the growth and tracking of tiered card players.

• Direct responsibility for growth and defection of high-end players.
• Oversee reinvestment rate and programs for high-end players.
• Establish and execute department policies and objectives in an effortto grow new and existing players.
• Supervise, schedule and train Hosts and VIP Services.
• Monitor the use of complimentary services by staff and remain withinestablished comp guidelines.
• Work with sister properties to support VIP activities.
• Implement programs to build staff/customer relationships includingregular telemarketing and written correspondence.
• Establish contactquotas and measure staff activity.
• Achieve goals for reactivation of defected players.
• Generate an increase in high-end players within the player database.
• Create programs aimed at increasing rated play among mid to high-endplayers.
• Oversee property’s VIP program and make recommendations forchanges as needed.
• Establish procedures to obtain and record information on customersfor monthly activity reports.
• Communicate information concerning credit policies to customers.
• Plan and coordinate VIP player events.
• Oversee VIP room blocks and ensure qualified players are offeredappropriate programs.
• Provide feedback to senior management on customer preferences andexpectations.
• Work as a team with slot operations and table games personnel togrow hi-worth customer segment.
• Assist property management in creating new marketing programs.
• Follow established procedures to obtain and record addresses andphone numbers on new customers and maintain customer records formonthly host activity report

• Minimum of five (5) years previous casino marketing experiencerequired with a minimum of three (3) years of management experiencepreferably in player development.
• Strong employee management skills with prior experience managinggroups of 10 or more individuals.
• Excellent verbal and written communication skills.
• Excellent customer relations’ skills required with the ability to handledifficult guest situations.
• Computer literacy required with working knowledge of player trackingsystems and a high skill level in Microsoft Word and Excel.
• Ability to analyze customer information and make appropriatedecisions related to marketing and complimentary.
• Ability to obtain appropriate work authorization per gaming regulations.
• Other Duties as assigned by Management

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.