Direct Marketing Coordinator

Ultipro; Chandler (AZ); On-site; USD 45,000 - 65,000; Full time

Job summary

Wild Horse Pass Resort and Casino in Chandler, AZ is seeking a marketing professional to plan, execute, and manage multi-channel direct marketing campaigns including direct mail, email, SMS, and digital targeting. The role emphasizes data segmentation, campaign tracking, and collaboration with the Corporate Direct Marketing Manager.

You will work with casino systems and CRM/marketing cloud platforms, ensure data quality and compliance with CAN-SPAM and TCPA, and support campaign deployments

Qualifications

• High School diploma or GED required; associate/bachelor preferred in Marketing or Business.
• Experience coordinating database or direct marketing campaigns.
• Knowledge of CRM and marketing cloud platforms preferred.
• Strong project management, communication, and organizational skills.
• Ability to analyze data and report campaign performance.

Responsibilities

• Promotes excellent guest service in line with standards.
• Plan, execute, and manage multi-channel direct marketing campaigns.
• Coordinate database segmentation to support campaigns and initiatives.
• Collaborate with Corporate Direct Marketing Manager on campaign strategies.
• Work with casino systems to manage and validate data for targeting and tracking.
• Ensure compliance with data protection, CAN-SPAM, TCPA, and policies.
• Write and proof promotional content for direct mail and digital communications.
• Support marketing automation workflows and campaign deployments.
• Maintain data quality and assist other departments as needed.

Skills

Project management

Communication

Organizational skills

Data interpretation

Education

High School diploma or GED

Associate's or Bachelor's degree in Marketing / Business

Tools

SQL

CRM

Marketing automation platforms

Microsoft Office Suite

Data visualization tools

Job description

Wild Horse Pass Resort and Casino
Chandler, AZ 85226, USA

Description

Closing Date: October 3 , 2025 at 4:00 PM

Salary: Depending On Experience (DOE)

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Promotes and provides excellent guest service experiences to both internal and external guests in accordance with the GILA WAY standards.
• Plans, executes, and manages multi-channel direct marketing campaigns, including direct mail, email, SMS, and digital audience targeting.
• Coordinates database segmentation and selection criteria to support marketing programs and player development initiatives .
• Collaborates with the Corporate Direct Marketing Manager to define and deliver campaign strategies, testing plans, and performance goals.
• Works within casino management and marketing cloud systems to extract, manage, and validate player data for campaign targeting and tracking.
• Partners with vendors and internal departments to ensure timely and accurate production, delivery, and measurement of all marketing campaigns.
• Monitors, audits, and maintains data quality, performing regular database cleanup and standardization activities to ensure accuracy and compliance.
• Ensures that all marketing communications comply with applicable data protection, gaming, and privacy regulations, including CAN-SPAM, TCPA, and enterprise data policies.
• Writes and proofs promotional content and coupon copy for direct mail and digital communications.
• Assists with the maintenance of marketing databases, ensuring synchronization with business objectives and system limitations.
• Supports marketing automation workflows and assists in the configuration and scheduling of campaign deployments.
• Provides database and campaign support to other departments as needed.
• Maintains a dependable attendance record and demonstrates a professional attitude and commitment to accuracy and confidentiality.
• Performs other special projects and duties as assigned.

SUPERVISORY RESPONSIBILITIES

This position currently has no supervisory responsibilities.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE

1. High School Diploma or equivalent required; Associate's or Bachelor's Degree in Marketing, Business, or related field preferred.
2. Experience in database or direct marketing campaign coordination required; experience in a gaming or hospitality environment preferred.
3. Knowledge of casino management systems, customer relationship management (CRM), and marketing cloud platforms preferred.
4. Must possess excellent project management, communication, and organizational skills, with strong attention to detail and accuracy.
5. Strong written and verbal communication skills, including professional correspondence and presentation abilities.
6. Demonstrated proficiency in analyzing data and interpreting campaign performance metrics.
7. Ability to maintain compliance with enterprise policies, data regulations, and technical standards related to marketing communications.
8. Must possess excellent guest service skills, strong telephone etiquette, and the ability to manage multiple tasks with minimal supervision.
9. Ability to establish and maintain effective working relationships with management, vendors, and team members.
10. Within one year of hire, must acquire an in-depth knowledge of Enterprise Policies and Procedures, relevant gaming regulations, and data management rules applicable to this position.

COMPUTER/TECHNICAL SKILLS

Intermediate to advanced skills in Microsoft Office Suite, SQL, CRM and marketing automation platforms, and data visualization tools.

Familiarity with data segmentation, campaign tracking, and compliance systems preferred.

Qualifications

Education

Required

High School/GED or better.

Preferred

Associates or better in Marketing.

Experience

Preferred

Knowledge of casino management systems, customer relationship management (CRM), and marketing cloud platforms preferred.

Experience in database or direct marketing campaign coordination required; experience in a gaming or hospitality environment preferred.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.