Dir, International Business Development & Commercialization

GoToFoods; Atlanta (GA); Hybrid; USD 160,000 - 210,000; Full time

Job summary

GoTo Foods in Atlanta, Georgia, seeks a Director of International Business Development & Commercialization to lead cross-functional franchise projects across international and global channels. You will drive onboarding from signing through first-store openings, define milestones, and ensure timely execution with clear accountability.

The role requires 6+ years in program management, franchise development or operations, and PMP certification is preferred.

Qualifications

• Bachelor’s degree in business or related field.
• 6+ years of program management, franchise development or operations experience.
• 4+ years of franchise or multi-unit experience; international franchise experience preferred.

Responsibilities

• Translate strategy into clear materials to move prospects toward signing.
• Lead onboarding plan from franchise agreement through first-store opening.
• Coordinate cross-functional activities across development, design, construction, equipment, supply chain, menu, technology, staffing, training, marketing, and operations.
• Manage pipeline visibility and forecast onboarding needs for International and Global Channels.
• Oversee franchisee onboarding materials and launch playbooks.

Skills

Cross-functional leadership

Executive presentation

Communication

Education

Bachelor’s degree in business or related field

Tools

CRM systems

Project management software

Job description

Dir, International Business Development & Commercialization

#2507

Atlanta, Georgia, United States

Essential Functions

• Translate brand strategy, investment requirements, operating models, and support capabilities into clear materials that advance qualified prospects toward signing.
• Manage the team that maintains pipeline visibility and forecast onboarding needs across International and Global Channels.
• New Franchisee Onboarding & New Store Openings
  • Own the go-to-market plan from franchise agreement signing through first-store opening, defining milestones, owners, dependencies, and escalation paths.
  • Lead franchisee kickoff, project cadence, and integrated planning across development, design, construction, equipment, supply chain, menu, technology, staffing, training, marketing, and operations.
  • Serve as the primary coordination point, resolving risks and ensuring decisions and commitments are completed on time.
  • Transition franchisees to ongoing operations and incorporate lessons learned into future launch playbooks.
• Commercialization Execution & Strategy
  • Oversee Funnel and Stages & Gates programs for International and Retail Channels projects.
  • Commercialize new brands, markets, channels, menu innovation, products, packaging, equipment, technology, and operating models.
  • Convert approved concepts into executable launch plans with clear business cases, milestones, owners, and readiness criteria.
  • Drive timely launches by managing data, stakeholder accountability, and risks to cost, quality, timing, and customer experience.
• Performance Management, KPIs & Continuous Improvement
  • Define and monitor KPIs for the franchisee sales-to-opening journey, including milestones, time to open, readiness, opening quality, budget, risk resolution, and stakeholder satisfaction.
  • Develop and maintain International and Global Channels commercialization scorecards covering schedule, cost, revenue, margin, adoption, launch quality, and business impact.
  • Use performance data, franchisee feedback, and post-launch reviews to improve processes and address root causes.
  • Align priorities, corrective actions, and executive reporting with AOP, business plans, growth targets, and footprint expansion.
• Lead teams and processes supporting priority industry conventions, customer conventions and customer events inclusive of shipping materials, SWAG, prize giveaways and other items needed.
• Oversee legal documentation of workflows, issue resolution, and escalations for new business, commercialization initiatives, and Retail Channels.
• Drive CRM discipline, pipeline visibility, strategic account planning, and effective sales-to-opening handoffs for both International and Retail Channels
• Support Retail Channels project management, sales enablement, product cuttings and commercialization in alignment with priorities.
• Oversee franchisee onboarding materials, presentations, playbooks, launch tools, and welcome packages.
• Recruit, coach, and develop direct reports with clear priorities and accountability.

Job Summary

The Director, International Business Development & Commercialization leads high-impact, cross-functional projects across GoTo Foods International and Global Channels business units. This role drives the growth of international franchise business from sales support and pre-signing presentations through onboarding and first-store opening. The director manages 1–3 direct reports and is accountable for stage-gate execution, KPI performance, growth, and operational excellence.

Workplace Type

Fixed Hybrid-Atlanta

Education

• Bachelor’s degree in business, operations, project management, hospitality, marketing, or a related field.

Work Experience

• 6+ years of progressive experience in program management, franchise development or operations, commercialization, training, consumer products, foodservice, or a related field.
• 4+ years of franchise or comparable multi-unit experience; international franchise experience preferred.

Skills & Abilities

• Proven success leading complex, cross-functional initiatives from concept or agreement through launch and stabilization.
• Experience creating and delivering executive, sales, and franchisee presentations.
• Knowledge of stage-gate commercialization, KPIs, portfolio reporting, CRM, and project management tools.
• Strong communication, facilitation, analytical, relationship-building, and influencing skills.

Travel Requirements

• May be required to travel up to 25% of the time

Licenses/Certifications

• PMP or comparable certification preferred.

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