Dir Creative & Brand Experience

Williams; United States; Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Hybrid work for most office roles

Medical, dental, and vision coverage

401(k) with company match

Paid time off

Job summary

Williams Companies is seeking a Director of Creative & Brand Experience to define the brand direction and lead a multidisciplinary in‑house studio. You will guide content strategy, storytelling, and global campaigns while balancing internal capabilities with external partners.

You will report to the VP of Corporate Affairs and shape the Williams narrative across audiences, with a strong emphasis on talent development and measurable brand impact.

Qualifications

• Bachelor's degree in Design/Marketing/Communications or related field with 12+ years of creative leadership.
• Experience building or scaling an in‑house studio or agency with 5+ years managing creatives.
• Portfolio demonstrating mastery across photography, video, design, social and experiential.

Responsibilities

• Define and evolve the Williams brand strategy, voice, and visual identity across touchpoints.
• Lead the in‑house creative center of excellence with mentors and diverse production roles.
• Set creative direction for advertising campaigns and brand storytelling from concept to delivery.
• Manage brand partnerships, sponsorships, and vendor relationships to maximize impact.
• Define and track KPIs linking creative work to brand and business outcomes.

Skills

Brand vision

Creative leadership

Content strategy

Storytelling

Team mentoring

Education

Bachelor's degree in Design/Marketing/Communications

Tools

Microsoft Office

Job description

At Williams, we’re powering a cleaner, more connected future, and that starts with you. Here, your work fuels communities, drives innovation, and helps deliver reliable energy the world depends on. Join a Fortune 500 team that invests in your growth, values your contributions, and challenges you to make a lasting impact every day. Do something that means something at Williams. This isn’t just a job - it’s an opportunity to explore and discover your passion with coworkers who become friends and mentors who push you to be your best self in and out of the office. At Williams, we make clean energy happen. And you can too, so bring your energy to ours!

As the Director, Creative & Brand Experience, you will set the creative vision for Williams and lead the in‑house creative center of excellence that brings it to life - a multidisciplinary studio of photographers, videographers, designers, producers, events managers, and digital/social strategists responsible for telling the most compelling version of the Williams story to audiences both inside and outside the company.

As a leader in this role, you will seamlessly zoom out to define a cohesive brand direction and zoom in to provide precise, hands‑on feedback, demonstrating equal comfort with content strategy and creative craft.

Reporting to the Vice President of Corporate Affairs, you will serve as the steward of the refreshed Williams brand and drive advertising, sponsorships, events, and storytelling efforts that advance the company’s commercial success, reputation, and ability to attract top talent.

Your work will challenge you, and with our Core Values to guide you, you’ll quickly learn and grow with us.

Responsibilities/Expectations

• Defines and evolves the Williams brand - visual identity, voice, and storytelling - and lead a refreshed brand and positioning from strategy through deployment across every touchpoint
• Sets the creative direction for Williams advertising campaigns and brand storytelling, championing a high bar from concept through production and protecting brand integrity in final deliverables
• Owns brand and corporate sponsorship strategy and activation across partners and events, turning each into a distinctive, on‑brand experience that builds reputation and community connection
• Builds, scales, and governs the brand system - standards, templates, and creative frameworks that keep Williams consistent and unmistakably itself across teams, audiences, and channels
• Leads, mentors, and grows the studio's photographers, videographers, designers, producers, events managers, and digital/social strategists, fostering a culture of craft, feedback, and growth
• Operates with velocity and rigor, delivering high‑quality creative on time and on budget while balancing in‑house capabilities with the right external support
• Partners with Strategic Communications, Corporate Communications, and Community Impact to keep the Williams narrative unified, clear, and well‑governed across functions and audiences
• Manages agency, production studio, and vendor relationships, aligning external partners to creative direction and quality standards
• Defines and tracks KPIs that tie creative output to measurable brand, business, and reputational impact
• Stays ahead of design, storytelling, and production trends - including emerging creative technologies - to keep Williams' work modern and competitive
• Other duties as assigned

Education/Years of Experience

Required: Bachelor's degree in Design, Marketing, Communications, Fine Arts, or a related field and minimum 12 years of progressive creative leadership experience, including building or scaling an in‑house studio, brand team, or agency, with at least 5 years managing creatives

Other Requirements

• Demonstrates excellent organizational/interpersonal skills and safety as the utmost priority
• Proficiency in Microsoft Office Applications and PC skills
• A portfolio demonstrating mastery of both content strategy and creative direction across multiple mediums - photography, video, design, social, and experiential
• Demonstrated track record leading a brand refresh, repositioning, and brand governance in a complex organization
• Strong people leadership, with proven experience developing talent and building healthy, high-output teams
• Executive presence and the ability to present and defend creative decisions to senior leaders with clarity and confidence
• Business acumen to align creative ambition with company objectives and demonstrate measurable impact

Preferred

• Experience managing brand and corporate sponsorships, partnerships, or experiential events and activations
• Familiarity with the energy industry or another highly regulated, capital-intensive sector (preferred, not required)
• Experience with broadcast/commercial production and high-impact advertising campaigns
• Experience supporting employer‑brand and talent‑attraction creative #LI-KM2

About Tulsa

Our corporate headquarters is located in downtown Tulsa, Oklahoma, the 2nd largest city in Oklahoma and the 47th most populous in the U.S. Tulsa is known as the Mother of "The Mother Road" - Route 66, and boasts impressive art deco architecture, the #1 city park in the U.S. (The Gathering Place) and is a great venue for live music. It's an easy place to get in and out of, with more than 20 non‑stop flight destinations offered at Tulsa International Airport. Tulsa is listed on CNN Travel's best destinations to visit in 2022! Tulsa is not only a great place to live, but it's affordable. According to the 2019 Economic Report from Tulsa's Future, the cost of living is 8 percent below the U.S. average. There is no place like T-Town. Check out visittulsa.com to learn more!

Our Total Rewards

• Strong pay plus an annual incentive program
• Hybrid work for most office roles, plus real flexibility in many field positions
• Medical, dental, and vision coverage with options that fit your life, not the other way around
• 401(k) with company match and an annual company contribution
• Paid time off, including company and floating holidays
• Paid parental leave (up to six weeks per parent), plus fertility and adoption support
• Advanced AI tools and resources to help level up and work smarter
• Clear paths to grow your career, with a strong culture of promoting from within
• Tuition reimbursement and support for continuing education
• HSA and FSA options
• Company-paid life insurance and disability coverage
• Employee stock purchase plan
• Domestic partner benefits
• Employee resource groups, wellness support, paid volunteer time, and company matching for causes you care about

Eligibility and benefits are governed by the terms of the applicable plan or program document which can be amended or terminated at any time. For more information, please visit Total Rewards | Williams Companies.

Williams is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and expression, national origin, age, marital status, disability, veteran status, genetic information or any other basis protected under applicable discrimination law.

Why Williams?

Looking to apply your passion and skills to the innovative and vital work that helps fuel the clean energy economy? As the world demands reliable, low-cost, low‑carbon energy, Williams will be there. We currently handle one third of the natural gas in the United States that is used every day to heat homes, cook food and generate electricity.

We don’t offer jobs; we offer career opportunities that include:

• Competitive compensation and inclusive benefits
• Growth and development opportunities
• An inclusive culture where you can be yourself
• Opportunities to get involved in the community where you work and live
• Flexible work arrangements for many positions, including hybrid schedules

We’re proud of our innovative people who want to make the world a better place and invite you to explore how you can help us make clean energy happen.