Digital & Web Strategy Lead: Fundraising & Donor Experience

UPMC Children's Hospital Foundation; Pittsburgh (Allegheny County); Hybrid; USD 65,000 - 90,000; Full time

Job summary

UPMC Children’s Hospital Foundation is seeking a Web and Digital Strategist to lead digital marketing efforts across web and email, enhancing donor communications and journeys. The role focuses on UX improvements, segmentation, and A/B testing while overseeing P2P sites and donation forms integrated with donor databases.

You will collaborate with marketing, communications, and IT to maintain branding, implement campaigns, and stay current with digital trends and security practices.

Qualifications

• Bachelor of Arts degree in web design.
• Proficient in Windows and Adobe Creative Suite.
• Experience with nonprofit online fundraising platforms.
• Experience with Raiser's Edge and TeamRaiser preferred.
• Interest in marketing, communications, and establishing and maintaining the Foundation's brand.
• Strong understanding of SEO principles and ensuring that site will adhere to them.
• Ability to work independently and as a team player, managing multiple projects simultaneously.

Responsibilities

• Maintaining and improving the Foundation's web and email platforms for donor communications.
• Enhancing donor journeys through personalization, segmentation, and A/B testing.
• Creating, maintaining, and integrating P2P sites and donation forms with donor databases.
• Collaborating with marketing/communications and IT to align digital campaigns and branding.
• Managing web development with external vendors and troubleshooting issues.

Skills

Web design fundamentals

Adobe Creative Suite

SEO best practices

Nonprofit fundraising platforms

Raiser's Edge / TeamRaiser

Education

Bachelor of Arts in Web Design

Tools

Windows OS

Job description

UPMC Children’s Hospital Foundation is seeking a Web and Digital Strategist to lead digital marketing efforts across web and email, enhancing donor communications and journeys. The role focuses on UX improvements, segmentation, and A/B testing while overseeing P2P sites and donation forms integrated with donor databases.

You will collaborate with marketing, communications, and IT to maintain branding, implement campaigns, and stay current with digital trends and security practices.